PORTLAND, Ore., Feb. 12, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV ratings contract with Tennis Channel.
Tennis Channel will use Rentrak's TV measurement to plan, price and post its advertising sales campaigns.
"Rentrak's Advanced Demographic ratings allow Tennis Channel to provide clients with precise measurements of the audience quality our programming delivers," said Tennis Channel's Senior Vice President of Research, Steve Badeau. "We've seen significant viewer growth year-over-year—not just during the sport's largest tournaments, but throughout the annual season, including post-U.S. Open, fourth-quarter events traditionally overlooked by television. We look forward to using Rentrak's research and advanced intelligence to share this demand with the media-buying community."
"We are excited to work with Tennis Channel and look forward to providing them with our measurements to meet their advertising commitments," said Rentrak Vice Chairman and Chief Executive Officer Bill Livek.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information gathered from more than 31 million TVs and 117 million Video on Demand TV viewers in the U.S. and Canada. It also includes granular information for TV stations in all 210 local markets, projected to the U.S. population.
About Tennis Channel
Tennis Channel is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the U.S. Open, Wimbledon, Roland Garros (French Open), Australian Open, Emirates Airline U.S. Open Series, ATP World Tour Masters 1000 events, top-tier WTA competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by nine of the top 10 video providers.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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