Rentrak Signs TV Ratings Contract With WTVI-PBS Charlotte
—WTVI-PBS Charlotte Becomes Latest Station to Profit From Rentrak's TV Ratings Currency—
PORTLAND, Ore., July 10, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with PBS affiliate WTVI in Charlotte, N.C.
The new agreement makes WTVI-PBS the second station in Charlotte and the second PBS affiliate to use Rentrak's TV ratings currency.
"We are excited to use Rentrak's measurement moving forward," stated Regina Berry, director of media operations at WTVI. "Their massive measurement footprint in Charlotte will provide us with stable and precise insights on our viewers, their income, and their lifestyles."
"Rentrak is looking forward to providing our ratings information to a PBS affiliate in a large market we already have an aggressive client presence in," said Steve Walsh, senior vice president of local market television at Rentrak.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from approximately 25 million TVs nationwide including granular information for TV stations in all 210 local markets. More than 220 stations currently subscribe to Rentrak's local TV measurement services.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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