Rentrak-TV to Use Alteryx to Further Enable Advertiser Understanding of Consumers
IRVINE, Calif., May 14, 2013 /PRNewswire/ -- Alteryx, Inc., a leading provider of Strategic Analytics, today announced that Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, is using the Alteryx Strategic Analytics platform for custom TV measurement projects to help advertisers better understand consumers.
"Rentrak's services help advertisers to better identify new consumers and hold on to current ones by using analytical systems that have never before been available to the movie, television and advertising industries," said Chris Wilson, president of National Linear Television, Rentrak. "By adding on Alteryx, we not only save time on these efforts, but we will enhance the analytics our clients need to make the most of their marketing and advertising efforts."
"Marketing professionals are always looking for new and innovative ways to connect with their consumers," stated Paul Ross, vice president of industry and product marketing, Alteryx. "With Alteryx, Rentrak can be much more responsive to its clients and partners by producing a customized, granular view of the total TV audience."
About Rentrak Corporation
Rentrak Corporation (Nasdaq: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit, www.rentrak.com.
About Alteryx, Inc.
Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth. Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market opportunities, outsmart their competitors, increase customer loyalty and drive more revenue. It Humanizes Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, location insight, and business intelligence; easily perform predictive and spatial analytics; and produce analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide. Visit Alteryx, the leader in Strategic Analytics, today at www.alteryx.com or call 1-888-836-4274.
SOURCE Alteryx, Inc.
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