PORTLAND, Ore., Sept. 7 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced the appointment of Evan Goldfarb as senior vice president of Agency Sales for the company's Advanced Media and Information (AMI) division. Mr. Goldfarb will be responsible for growing the company's advertising agency client base and will report to the division president, Cathy Hetzel.

Most recently, Mr. Goldfarb was vice president of sales for a division of Merkle Inc., a company that provides the framework for organizations to apply database marketing strategies to their marketing programs.  Mr. Goldfarb led business development for emerging product lines.

Prior to his work with Merkle, Mr. Goldfarb was executive vice president of Simmons Market Research, where he led a major industry effort for the company by generating new business growth through new syndicated research products. Mr. Goldfarb negotiated and closed multi-million dollar contracts with major media and agency accounts. After Simmons' acquisition by Experian, Mr. Goldfarb remained at Experian as Vice President of Sales at Experian Marketing Services, where he led the integration of many Experian business units into a single sales organization with more than 120 employees and $350 million in sales. Mr. Goldfarb has over 20 years of experience and relationships with the business leaders in the media and agency communities.

Earlier in his career, Mr. Goldfarb held various leadership roles at Scarborough Research/VNU (now the Nielsen Company).

"Agency and advertiser sales represent a key customer group for Rentrak's continued growth. Evan's years of experience in working with agencies and segmentation databases make him a perfect fit to expand Rentrak's database currency initiatives," said Cathy Hetzel, president, Advanced Media and Information (AMI) division, Rentrak.

"Rentrak's database allows agencies and advertisers to effectively target customers by overlaying their robust television viewing data with the advertiser's definition of their customers," said Mr. Goldfarb. "I'm excited to join Rentrak and look forward to utilizing my industry experience to have more agencies using Rentrak's enormous and stable TV database to guide advertising buys to increase their efficiency and effectiveness."

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation

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