Rentrak's Local Agency Momentum Continues By Signing Ace Marketing —Bakersfield, Calif. Advertising Agency Utilizes Rentrak's TV Ratings Currency—
PORTLAND, Ore., Aug. 14, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Ace Marketing, a local advertising agency in Bakersfield, Calif.
The advertising agency will use Rentrak's local TV ratings currency with television clients to help better plan and execute its television advertising campaigns.
"We are pleased to add Rentrak to help our clients make smarter targeting decisions on selecting and buying local television advertising," said Debera Anton, president and chief executive officer of Ace Marketing. "The fact that we can access demographic measurement daily in addition to having more stable ratings will help us better serve our clients."
"Ace is the second Bakersfield agency Rentrak has partnered with in just the last week," said Steve Walsh, executive vice president of local market television at Rentrak. "We are very excited to welcome Ace Marketing to our family of local agency clients."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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