Report - TV Everywhere Driving Demand for Over-the-Top (OTT) Quality Assurance
DUBLIN, April 4, 2013 /PRNewswire/ --
Research and Markets has announced the addition of the "TV Everywhere Driving Demand for OTT Quality Assurance" report to their offering.
This report presents an in-depth analysis of the emerging market for quality assurance solutions that will enable content distributors of every description to pursue multiscreen service strategies that go well beyond traditional modes of operation in the Over-the-Top Video market.
MRG has interviewed and surveyed leading suppliers of video quality assurance technology and their customers to ascertain the challenges, product strategies and scale of demand for solutions that can support premium service-level performance monitoring and analysis in the multiscreen service environment. This is a market set to explode, but also beset with confusion about technology and what the pace of investment in quality assurance (QA) should be when so little is known about the potential return on investment in multiscreen services.
Strong consumer response to early "TV-Everywhere" offerings of long-form video for access on portable devices like tablets, laptops and smartphones has awakened network programmers, movie studios, Web-based aggregators and Network Operators across the globe to the business opportunities associated with making their high-value content available to people wherever they are whenever they want it. Adding to the perceived urgency of delivering live and on-demand content over Broadband connections is consumers' growing use of smart TVs, IP set-tops and game consoles to bring Internet-based entertainment to the TV set.
Findings in this report include:
- The annual global demand for AR QA solutions between now and 2016
- The market drivers of various AR QA solutions.
- Which types of devices are getting the most attention in early QA implementations.
- Which AR modes are deemed most important for QA.
- The importance of end-to-end QA versus focusing on key points in the network.
- What types of functionalities and performance metrics are essential for QA in AR environments.
- Which content distributors have the greatest need for QA solutions.
1 Executive Summary
2 Market Demand for Multiscreen Service Quality Assurance
3 Technical Dimensions of QA in the AR Streaming Environment
4 Vendor Solutions for AR QA
5 AR QA Requirements & Strategies for Multiscreen Services
6 Vendor Profiles
7 Index of Companies
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SOURCE Research and Markets