SIMI VALLEY, Calif., Aug. 12, 2013 /PRNewswire/ -- What business wants to lose up to 80% of organic traffic after getting hit by a Google penalty? With six out of every 10 organizations planning to increase SEO (search engine optimization) spending this year, the stakes are high with risk and ROI.
Bruce Clay Inc., a global Internet marketing service provider, announces the release of a 20-page report for website owners and marketers. The action items for optimizing a business's online presence and getting clicks from search results account for changes to Google's search layout, users' social behavior and rising mobile use.
The SEO Report helps business owners take advantage of opportunities like search results enriched with:
- star ratings
- event times
- local business contact and location info
- and author photos.
Other SEO tactics covered in the report include:
- the recommended way to set up a website for viewing on mobile devices;
- how to optimize a local business's online presence;
- and how to leverage the social network Google+ for enhanced online visibility.
"Consumers use Google and other search engines to find the businesses they grow to know and love. SEO has always helped businesses spark that initial attraction, but SEO has changed more rapidly in the last year than it has in the last decade," said Bruce Clay, president of Bruce Clay, Inc. "This report is a vital guide to help business owners take advantage of marketing opportunities in Google and online."
Central to the report's findings are Google's shrinking tolerance for spam tactics and the search engine's spam-fighting penalties that hit some businesses hard over the last 18 months. But the forecast is not all gloomy. The report also details new technologies and marketing techniques that help websites get noticed in search results.
The SEO Factors and Trends 2013 Midyear Report is available for download at http://bit.ly/seomyr13.
About Bruce Clay, Inc.
Since 1996, http://www.bruceclay.com has been one of the leading search engine optimization destinations. Today, Bruce Clay, Inc. provides Internet marketing optimization services worldwide, including SEO, PPC, content development, web design and social media marketing. Solutions are designed for companies ranging from Fortune 500s to small local business. The company's global training programs, including the SEOToolSet® training, are renowned for providing thorough SEO/SEM methodologies and practical hands-on tactics for students. Headquartered in Southern California, Bruce Clay, Inc. has offices in Europe, India, Brazil and Japan.
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SOURCE Bruce Clay, Inc.