The report reveals other emerging trends in self-publishing:
- More authors are opting for a hybrid approach to book publishing. Rather than committing exclusively to self-publication or going through a traditional publishing house, authors choose the best method for their work, depending on type of book, sales market, or target audience.
- Booksellers and libraries are seeking opportunities to incorporate this thriving source of content into their offerings.
"As the field of self-publishing matures, the quality of both content and format for many of these titles is becoming indistinguishable from those published by traditional houses," said Mr. Barblan. "In recent years, the number of independent authors topping prominent bestseller lists is a clear indication that readers are embracing author-published titles."
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