Report Shows Record 18 Million Mobile Barcode Scans In Q1 2013
Latest Scanbuy Trend Report Reveals Continued Rapid Growth of QR and UPC Code Scans by Mobile Users; March 2013 Is Highest Month in Report's History, Surpassing 6.7 Million Scans
NEW YORK, April 25, 2013 /PRNewswire/ -- Scanbuy, Inc., the leading mobile engagement solutions provider, today released its quarterly trend report showing mobile users conducted more than 18 million scans of QR Codes and UPC mobile barcodes in Q1 2013. The month of March 2013 garnered more than 6.7 million scans alone, the highest-generating month registered since the report began in 2009.
"Mobile engagement is on the rise," said Mike Wehrs, CEO and President of Scanbuy. "Marketers and brands are continuing to strategically integrate commercial grade QR Codes into their campaigns, providing consumers with relevant and timely content that lead to consumer loyalty, relationship cultivation and transactions, as well as gaining business intelligence for creating long-lasting customer engagements."
Scanbuy's Q1 2013 Trend Report highlights the following statistics:
- More men scan mobile barcodes, accounting for 65% of the scans, with women accounting for 35% of the scans
- 57% of scans came from the Android OS compared to 41% on Apple iOS devices
- McDonalds, Publix, Tim Hortons, Kohls and Coca-Cola were the most "liked" brands according to data from the ScanLife app
- The United States ranks highest in volume of scans, followed by Spain, France and Brazil, respectively.
In the study, Scanbuy analyzed thousands of scans that were generated from the ScanLife App or the ScanLife Mobile Engagement Platform. The traffic analysis was performed on all ScanLife processed user activities providing a detailed view across numerous verticals and geographies.
To access the full Mobile Trend Report infographic click here: http://content.scanlife.com/blog/wp-content/uploads/2013/04/Trend-Report_Q1.2013.pdf
Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of mobile barcode products consists of a cloud-based platform used by a wide variety of industries including retail, CPG and media to create, manage and monitor dynamic 2D (QR Code) barcode campaigns. The application is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.
ScanLife processes millions of 1D (UPC) and 2D scans from over 150 different countries and is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 18 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners. For more information, visit us at http://www.scanlife.com.
SOURCE Scanbuy, Inc.
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