AUSTIN, Texas, Aug. 3, 2016 /PRNewswire/ -- Marketers will learn a proven strategy for demonstrating value and ROI to the C-suite in a live, one-hour webinar, 'Reporting For Success & Bigger Budget' on Thursday, Aug. 11, 2016 at 12pm CT.
Demonstrating ROI is a challenge for marketers, as not all marketing activities are directly attributable to revenue. According to a survey by Fournaise Marketing Group, 69% of marketers feel their strategies and campaigns do make an impact on the company's business, but they don't know how to prove it. That same survey showed 73% of CEOs think marketers cannot prove they generate business growth.
This webinar will help marketers connect the dots between their marketing and ROI. Attendees will leave with:
- Three key metrics to include in ROI reports
- How to separate short-term and long-term investment
- How to demonstrate momentum in marketing activities
- A free reporting template to use in their own organizations
Steve Robinson, CEO/President of Brilliant Metrics, will host the live event. Robinson holds more than 15 years of traditional and digital marketing experience with expertise in eliminating marketing waste. Robinson is the also host of the Iterative Marketing Podcast and teaches digital marketing and media buying at the University of Wisconsin-Milwaukee School of Continuing Education.
Brilliant Metrics is an Iterative Marketing consultancy specializing in media buying, marketing strategy, optimization and automation. Iterative Marketing is the method for systematically removing marketing waste, improving ROI, and providing structure to marketing activities. Brilliant Metrics is based in the Midwest, but serves a roster of B2B and B2C clients across the country.
Account Group Director
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/reporting-for-success--bigger-budget-webinar-registration-open-300308194.html
SOURCE Brilliant Metrics