NEW YORK, Sept. 13, 2016 /PRNewswire/ -- The business impact of public relations is becoming more prevalent with the advancement of tools, technologies and strategies in the communications industry. To measure growth, performance, and PR's contribution to the bottom-line, bridging traditional PR metrics to KPIs is necessary for PR professionals in every industry, as well as a clear definition of goals, attribution paths and desired outcomes.
- The types of data needed to prove the performance of PR and branding activities
- Tips on how to deliver better data and match performance to Key Performance Indicators
- The business outcomes measurably influenced by PR, including volume, sentiment, traffic, brand awareness, share of voice, referrals and sales
Determining which metrics are the most important to a business and also indicative of success is key to reporting the most pertinent data and insights. At the end, outcomes trump outputs and quality trumps quantity. Download the full guide to learn how to set measurable goals and use reporting to inform future campaigns.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
Stacey Miller | Cision
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SOURCE PR Newswire Association LLC