Reportlinker Adds Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs
NEW YORK, Aug. 16 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs
Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs is a report, based on a survey of 6,280 prominent retail brands in 65 countries, about the provision of payment cards and loyalty programs by major retailers around the world. Retailer participation in coalition loyalty schemes is also considered. Countries covered are Argentina, Australia, Austria, Bahrain, Belgium, Bosnia-Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kuwait, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Oman, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UK, Ukraine, United Arab Emirates, Uruguay, USA, and Vietnam. In total, the research identifies 1,945 retailer payment cards, over 2,500 proprietary retailer loyalty programs and over 100 coalition loyalty schemes, thereby providing a definitive, worldwide analysis of retailer co-branded, loyalty and private label programs that goes far beyond the scope of previous published research. Moreover, the PartnerBASE™ database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case. This report and the PartnerBASE™ that accompanies it can be used in one or more of the following ways: gain rapid access to a unique global source of intelligence covering virtually all significant retail brands across an extremely wide range of geographies; monitor the activity of key national and international competitors in the retailer payment card sector including the many subsidiaries of AEON Credit Service, Alliance Data Systems, BNP Paribas, Citigroup, Crédit Agricole, GE Capital, HSBC, IKANO, Santander and Société Générale; evaluate the potential for acquiring the existing cardholder portfolios of retail groups by purchasing equity stakes in captive card issuing entities; understand the potential in each country for converting existing proprietary retailer loyalty cards into fully-fledged payment cards; learn more about the growing number of coalition loyalty programs around the world including the payment cards that have been launched as a result of their popularity. Key findings from the executive summary include: the 1,945 retail chains offering their own payment cards can be segmented by network or marque - in fact, 17.0% of retailer cards are affiliated on an exclusive basis to the Visa network with 13.6% linked in the same fashion to the MasterCard brand; however, as many as 42.5% of retailers with their own payment cards offer one or more private label products only; furthermore, 18.7% of the retailers offering payment cards promote cards that are linked to more than one of these networks - this can occur either by means of the fact that they offer two separate cards or, in a few cases, because a single card carries more than one brand; as far as the existence of coalition loyalty programs are concerned, the survey ascertained that across all 65 countries, 814 retailers were found to take part in such schemes, equivalent to a penetration rate of 13.0%.
0.0 EXECUTIVE SUMMARY . 2
Over 30% of major retail brands worldwide have introduced their own payment card program… 2
… with rates of involvement highest among fuel retailers and department stores .. 2
Most retailer payment card schemes are run through a single external partner or a captive card
issuer 2
Over 40% of retailers with their own payment cards offer one or more private label products only . 3
In the retailer payment card sector, MasterCard is strongest in Northern and Central Europe and
Visa in Asia . 3
Ten groups hold a worldwide share of retailer payment card partnerships in excess of 1% . 3
Over 40% of major retail brands worldwide have a proprietary loyalty program up and running .. 4
Coalition loyalty programs in which retailers are involved exist in 47 of the 65 countries considered . 4
Globally, a number of factors favour the continuing development of retailer payment cards . 5
The number of active coalition loyalty programs worldwide is continuing to increase each year . 5
Dynamics in the underlying retailing markets are also conducive to retailer payment card programs 5
1.0 INTRODUCTION . 8
Rationale 8
In most countries, retailing is the most important co-branding arena for card issuers… 8
… and the number of active coalition loyalty programs is continuing to increase each year . 8
The evolution of the retailing market itself also encourages the launch of retailer payment cards 8
Methodology .. 9
Finaccord's research covers 6,280 major retail brands across 65 countries worldwide . 9
Product definitions . 11
Coverage of payment cards includes credit, deferred debit, debit and rechargeable pre-paid cards 11
Proprietary and coalition loyalty programs are present in a variety of different formats .. 11
Finaccord 11
2.0 GLOBAL OVERVIEW 14
Introduction . 14
Retailer payment cards .. 15
Retail chains in North America have been most active in developing payment cards . 15
Almost three quarters of fuel retailing brands have introduced their own payment card . 17
Most fuel retailers continue to focus on offering traditional fuel cards only . 18
Rechargeable pre-paid cards are common in the Middle East, North America and South Africa .. 19
Most retailers operate payment cards either through captive entities or a single, external partner 22
Over 40% of retailer payment cards worldwide exist only in a private label format .. 25
As a retailer payment card brand, Visa is strongest in Asia . 26
BNP Paribas is the clear leader in the market for retailer payment cards worldwide… .. 29
… with nine other groups in possession of a share of more than 1% of all schemes .. 29
Captives and joint ventures . 31
Over 850 of the retail brands surveyed work with captive or joint venture card issuing arms .. 31
The evidence of consumer research in Germany and the UK . 48
Supermarkets and other retailers are especially influential in the UK credit card market… . 48
… and their distribution share is even higher in the case of pre-paid cards .. 48
Proprietary retailer loyalty programs . 49
In relative terms, proprietary loyalty schemes are most widespread in Asia . 49
Proprietary loyalty programs are most widespread among department stores and fuel retailers 50
Most proprietary loyalty schemes are linked only to a card with no payment function . 51
Coalition loyalty programs 53
Retailer participation is particularly widespread in three of the regions covered 53
Cash and carry outlets are the least likely to take part in coalition loyalty schemes . 54
Globally, Finaccord has identified over 100 coalition loyalty programs with retailer involvement 55
3.0 ARGENTINA . 59
Introduction . 59
Retailer payment cards .. 60
Most retailer payment cards in Argentina are private label credit cards issued on a captive basis…
. 60
… although one joint venture and a handful of deals with external issuers are in evidence 61
Proprietary retailer loyalty programs . 62
Most proprietary loyalty schemes remain unlinked to a corresponding retailer payment card . 62
Coalition loyalty programs 63
The potential exists for coalition loyalty programs to develop in Argentina from the current low level ..
. 63
BBVA Banco Francés is the issuer of the ServiClub loyalty scheme payment card 63
4.0 AUSTRALIA .. 66
Introduction . 66
Retailer payment cards .. 67
American Express possesses several key relationships in the Australian retailer card market… .. 67
… with GE Money and HSBC identifiable as other important competitors in this sector 68
Proprietary retailer loyalty programs . 69
Most retailer loyalty schemes in Australia remain built around cards with no payment function . 69
Coalition loyalty programs 70
FlyBuys in Australia claims to the world's fifth largest coalition loyalty program… 70
… and possesses a member base within which almost three quarters are women 70
5.0 AUSTRIA 73
Introduction . 73
Retailer payment cards .. 74
Retailer-owned card issuers dominate Austria's payment card market . 74
Proprietary retailer loyalty programs . 76
More than half of Austrian retailers have their own loyalty program 76
Coalition loyalty programs 77
Coalition loyalty schemes are comparatively rare in Austria 77
6.0 BELGIUM 79
Introduction . 79
Retailer payment cards .. 80
Colruyt and Okay are unusual in offering cards that carry a debit rather than credit functionality .. 80
The majority of retailer payment cards in Belgium are classifiable as private label products 82
Proprietary retailer loyalty programs . 84
Over a third of major retail brands in Belgium possess a proprietary loyalty program.. 84
Coalition loyalty programs 85
Delhaize Group's Carte-plus ties in a variety of other consumer-facing organizations 85
7.0 BOSNIA-HERZEGOVINA 87
Introduction . 87
Retailer payment cards .. 88
The only retailer payment cards in Bosnia-Herzegovina are restricted to the fuel sector . 88
Proprietary retailer loyalty programs . 90
Proprietary retailer loyalty schemes are comparatively rare in Bosnia-Herzegovina 90
Coalition loyalty programs 91
Mercator also operates its coalition loyalty scheme in Bosnia-Herzegovina . 91
8.0 BRAZIL 94
Introduction . 94
Retailer payment cards .. 95
Brazil can lay claim to being the world's most developed market for retailer payment cards… .. 95
…. with major retail brands adhering to a variety of operating models in this context .. 95
ibi, the captive bank of C&A, manages a portfolio of in excess of 20 million cardholders… 95
… with Midway Financeira, established in 2008, responsible for a book of more than 15 million .. 95
Tricard is the card issuing subsidiary of the Grupo Martins conglomerate . 96
Private label and other networks, including Aura, offer alternatives to MasterCard and Visa .. 96
Cetelem's Brazilian business returned to profitability in 2009 following an operating loss in 2008 . 98
Dacasa Financeira has built up a portfolio of approximately two million customers . 98
Proprietary retailer loyalty programs . 99
Over a half of major retail chains in Brazil have launched their own loyalty scheme 99
Coalition loyalty programs 100
Both Multiplus Fidelidade and Smiles owe their origins to the airline sector 100
9.0 BULGARIA . 103
Introduction .. 103
Retailer payment cards 104
In Bulgaria, retailer payment cards manifest themselves most commonly as fuel cards… .. 104
… although several retail brands have launched co-branded products .. 105
Proprietary retailer loyalty programs . 107
Bulgarian retailers frequently offer their own loyalty programs 107
Coalition loyalty programs 108
10.0 CANADA .. 110
Introduction .. 110
Retailer payment cards 111
Rechargeable pre-paid cards are offered very frequently by major retail brands in Canada 111
MasterCard is far more widespread than Visa as a co-branding partner for retailer cards 112
Canadian Tire Bank has accumulated around four million cardholders… . 112
… while Link Financial Services and Talbots Classic National Bank are other notable card issuers
. 112
The gross credit card receivables of President's Choice Bank declined slightly in 2009 .. 112
Non-captive retailer payment card relationships are spread among 14 external card issuers… . 112
… although only 11 of these possess exclusive partnerships . 113
Bank of Montreal currently markets two co-branded credit cards in association with Shell .. 114
Chase Card Services entered the Canadian market by acquiring Sears Canada Bank 114
The Staples MasterCard product issued by Citibank was launched in April 2009 . 114
MBNA's portfolio of partner organisations in Canada extends to nearly 900 entities 114
TD Retail Card Services boosted its operations through acquisition in September 2008 . 115
Proprietary retailer loyalty programs . 116
More than one in five major retailers have linked a proprietary loyalty program to a payment card
. 116
Coalition loyalty programs 117
Consumers in Canada can choose between a number of different coalition loyalty programs 117
Air Miles Canada claimed to possess more than ten million members as of April 2010 117
Originally started as a frequent-flyer scheme, Aeroplan is now fully independent of Air Canada 118
Credit cards linked to the Save-On-More program are issued by MBNA 118
HBC Rewards was launched in 2001 and includes retailers outside the HBC group .. 118
The Canadian Automobile Association is running a popular multi-partner loyalty program .. 118
11.0 CHILE 121
Introduction .. 121
Retailer payment cards 122
Retailer-owned card issuers continue to dominate Chile's payment card market… . 122
… with over ten million store cards having been issued by these entities .. 124
Falabella has been active in this arena since 1998 . 124
Cencosud's Banco Paris saw its asset base shrink by over 15% during 2009 124
Over a half of transactions generated by Ripley's payment card are due to Ripley's own stores .. 124
Cards issued by Presto are accepted at more than 50,000 retail outlets across Chile 125
Solventa Servicios Financieros can access its own branches as well as retail outlet distribution .. 125
Proprietary retailer loyalty programs . 126
Most proprietary loyalty schemes are linked to a corresponding retailer payment card . 126
Cencosud claims that its Círculo Más loyalty program is the largest in Chile by member numbers
. 126
Coalition loyalty programs 128
Three retailer-owned loyalty schemes can be classified as coalition programs… . 128
… each of which are supported by an associated payment card . 129
12.0 CHINA 131
Introduction .. 131
Retailers in China dodged the global recession of 2009… 132
…but may face conditions of increased competition and consolidation in the coming years 132
Consumer trends in urban areas encourage a rapid growth in the use of credit cards 133
Retailer payment cards 134
In China, retailer payment cards manifest themselves most commonly as credit cards 134
Cards linked only to UnionPay and private label products are most frequently offered by retailers
. 135
Not all payment cards offered by retailers are available on a nationwide basis .. 135
China Everbright Bank has launched a number of high profile co-branded card schemes .. 136
China Minsheng Bank is seeking expand credit cards in circulation to 15 million by 2012 137
Guangdong Development Bank is one of the few banks to break even in its credit card business 137
ICBC was the first issuer to offer a co-branded credit card with Visa payWave technology . 137
Card issuing opportunities are opening up for foreign banks in China 137
Proprietary retailer loyalty programs . 138
A clear majority of major retail brands in China have developed their own loyalty schemes… 138
Coalition loyalty programs 139
… although coalition loyalty schemes have yet to develop on a nationwide basis 139
13.0 COLOMBIA .. 142
Introduction .. 142
Retailer payment cards 143
A significant proportion of major retail chains in Colombia offer their own retailer payment card 143
The card schemes of Colombian retailers are spread quite thinly among several competitors 144
Proprietary retailer loyalty programs . 145
Most retailer loyalty schemes are not related to a corresponding retailer payment card .. 145
Coalition loyalty programs 146
14.0 COSTA RICA 148
Introduction .. 148
Retailer payment cards 149
Costa Rica hosts just one captive issuer of retailer payment cards .. 149
A majority of retailer payment cards in Costa Rica carry the Visa marque… . 149
… with Citibank the foremost non-captive card issuer in this respect… .. 150
Proprietary retailer loyalty programs . 151
Over a half of major retail chains surveyed in Costa Rica operate a proprietary loyalty program .. 151
Coalition loyalty programs 152
15.0 CROATIA . 154
Introduction .. 154
Retailer payment cards 155
Retailer payment cards are most widespread among fuel retailing brands and supermarkets 155
Diners Club Adriatic is a key player in Croatia with around 450,000 credit cards issued .. 156
Proprietary retailer loyalty programs . 157
Cards both with and without a payment function apply in the case of BILLA and Konzum .. 157
Coalition loyalty programs 159
Mercator's Pika loyalty scheme is classifiable as a coalition loyalty program . 159
16.0 CZECH REPUBLIC .. 162
Introduction .. 162
Retailer payment cards 163
Only a limited number of retailers offer co-branded payment cards to their customers . 163
Proprietary retailer loyalty programs . 165
Less than a third of major Czech retailers offer a loyalty program to their customers .. 165
Coalition loyalty programs 166
Two coalition loyalty programs dominate among Czech retailers . 166
17.0 DENMARK 169
Introduction .. 169
Retailer payment cards 170
A comparatively high proportion of Danish retailers offer their own payment cards .. 170
IKANO and SEB Kort have agreements with multiple retail brands . 170
Proprietary retailer loyalty programs . 172
Only a minority of Danish retailers have launched their own loyalty schemes 172
Coalition loyalty programs 172
18.0 ECUADOR 174
Introduction .. 174
Retailer payment cards 175
Most retailer payment cards in Ecuador are private label products… . 175
… although the MegaMaxi and SuperMaxi cards are available in multiple formats .. 176
Proprietary retailer loyalty programs . 177
Most proprietary loyalty schemes are run by retail brands belonging to Corporación Favorita… 177
Coalition loyalty programs 178
… which is also the owner of the Cadena de Beneficios Supermaxi coalition loyalty program 178
19.0 ESTONIA .. 181
Introduction .. 181
Retailer payment cards 182
Only a small proportion of Estonian retailers have developed their own payment cards .. 182
Proprietary retailer loyalty programs . 184
Proprietary loyalty schemes are comparatively common in Estonia… 184
Coalition loyalty programs 185
… with a significant number of retailers adhering to one of the two major coalition loyalty schemes .
. 185
20.0 FINLAND .. 188
Introduction .. 188
Retailer payment cards 189
The number of retailers offering their own payment cards is lower than in the other Nordic countries .
. 189
Nordea and Sampo Pankki have the highest number of partnerships for payment cards 189
Proprietary retailer loyalty programs . 191
Proprietary loyalty programs are comparatively popular among Finnish retailers . 191
Coalition loyalty programs 192
A high proportion of retailers are part of a coalition loyalty scheme linked to a credit card 192
Plussakortti and S-Etukortti dominate the market for coalition loyalty programs 192
21.0 FRANCE 195
Introduction .. 195
Retailer payment cards 196
Cards with a credit or deferred debit function dominate the retailer card landscape in France 196
Joint venture issuers continue to play a significant role in the French retailer card market 196
In spite of the change in rules concerning co-branded cards, private label cards remain dominant ..
. 197
Franfinance heads the list in terms of its outright number of exclusive retailer card relationships .. 198
The Aurore card alone possesses around nine million customers in France . 198
Banque Accord claimed in excess of six million customers worldwide by the middle of 2009 198
BNP Paribas Personal Finance manages around 12 million active customers worldwide… .. 199
… with its S2P joint venture with Carrefour among its most important initiatives in France .. 199
Finaref possesses payment cards in circulation in France in the region of 6.5 million . 199
For Franfinance, the introduction of co-branding has thrown up new partnership opportunities . 200
The web-based sales of LaSer have been rising exponentially . 200
Proprietary retailer loyalty programs . 202
A majority of proprietary loyalty programs are linked to a card with no payment function . 202
Coalition loyalty programs 203
Over 10% of retail brands surveyed are affiliated either to Maximiles or S'Miles .. 203
Maximiles possesses around 5.55 million members across four European countries… .. 203
… and believes that its proposition is characterized by several unique attributes . 203
However, it found it harder to achieve revenue growth during the first six months of 2009 .. 204
22.0 GERMANY 206
Introduction .. 206
Retailer payment cards 208
More than a fifth of major German retailers have developed their own payment cards . 208
KarstadtQuelle Bank continues to operate as a major credit card issuer in Germany . 208
Seven German card issuers manage a single major retailer card program each . 209
Amazon's co-branded card experienced rapid growth following its launch in 2006 .. 210
Proprietary retailer loyalty programs . 211
More than a third of major German retailers offer a proprietary loyalty program 211
Coalition loyalty programs 212
There are several significant coalition loyalty programs in Germany .. 212
PAYBACK remains the biggest coalition loyalty scheme despite growing competition . 213
DeutschlandCard has grown member numbers rapidly since its launch in 2008 .. 213
Webmiles is the leading online coalition loyalty scheme in Germany . 213
The decline of Happy Digits followed its abandonment by Karstadt and Deutsche Telekom .. 213
23.0 GREECE 216
Introduction .. 216
Retailer payment cards 217
Over one third of major Greek retail chains surveyed have launched their own payment card… .. 217
… with Alpha Bank and Citibank having secured the highest number of relationships thus far… . 218
… and with most of the cards identified carrying the Visa logo 218
Alpha Bank's credit card turnover and balances have been growing rapidly .. 218
Emporiki Credicom has introduced two high-profile co-branded retailer cards in recent years 218
Millennium Bank's consumer credit operations have been growing more slowly .. 219
National Bank of Greece issued over a quarter of a million new credit cards during 2008 219
Credit card balances account for a relatively small percentage of Pro Bank's total loan portfolio .. 219
Proprietary retailer loyalty programs . 221
Proprietary loyalty programs are comparatively widespread among major Greek retailers .. 221
Coalition loyalty programs 222
24.0 HONG KONG 224
Introduction .. 224
Retailer payment cards 225
Retailer payment cards are most widespread among fuel retailing brands and department stores
. 225
Retailer payment cards bearing the Visa logo outnumber those linked to other networks 225
Several banks are active as issuers in Hong Kong's retailer payment card market .. 226
In Hong Kong, all retailer cards managed by HSBC are private label products . 226
The Jusco co-branded credit card is a key driver of growth for AEON Credit Service in Hong Kong
. 226
Bank of China and SOGO initiated a payment card partnership in September 2008 .. 226
Numerous retailers and other merchants in Hong Kong accept the Octopus Card .. 227
Proprietary retailer loyalty programs . 228
Loyalty cards both with and without a payment function are offered by five retail brands . 228
Coalition loyalty programs 229
Hang Seng Bank's Enjoy Card program is a popular coalition loyalty scheme .. 229
Two major retail chains in Hong Kong have joined the Asia Miles loyalty program 229
25.0 HUNGARY 233
Introduction .. 233
Retailer payment cards 234
Hungarian retailers tend to offer co-branded credit cards rather than debit or pre-paid cards . 234
MasterCard is the preferred network for co-branded retailer cards in Hungary .. 235
Proprietary retailer loyalty programs . 236
Almost a half of major Hungarian retailers run their own loyalty program .. 236
Coalition loyalty programs 237
Both credit and debit cards have been launched out of the Multipont coalition scheme 237
26.0 INDIA.. 240
Introduction .. 240
The Indian retail sector continues to growth at an extraordinary pace… 240
… although for foreign retail companies, India remains a difficult country to enter… 241
…and traditional local vendors still account for the vast majority of total sales 241
Retailer payment cards 242
Only a small number of major Indian retail chains have launched their own payment card . 242
Visa is the dominant payment card marque in India's retailer payment card market 243
Four issuers have exclusive payment card relationships with Indian retailers 243
Citibank and Indian Oil launched their first co-branded product as long ago as 1997 .. 243
The retailer payment cards issued by HSBC have associated loyalty programs .. 243
ICICI Bank remains India's largest credit card firm despite scaling back issuing activity .. 243
The Croma credit card builds on a program previously available only to employees 244
A new tie between SBI Card and Aditya Birla could eventually reach the latter's retail brands 244
Proprietary retailer loyalty programs . 246
Proprietary loyalty programs are not especially widespread among major retailers in India . 246
Coalition loyalty programs 247
27.0 INDONESIA.. 249
Introduction .. 249
Since the opening of the retail sector in 1998 the market has seen intense competition .. 249
After having escaped the effects of the global recession, retailers look set for further growth . 250
Retailer payment cards 251
A majority of retailer payment cards in Indonesia are rechargeable pre-paid cards .. 251
Only three non-captive card issuers are apparent in Indonesia's retailer payment card market . 252
Bank Mandiri had a portfolio of about 1.5 million credit card customers by November 2009 .. 253
Carrefour's co-branded BCA payment card exists both as MasterCard and Visa products . 253
About 20% of Citibank's credit card business is generated from grocery shopping .. 253
The growth of credit card usage continues although debit cards remain more widely used . 253
Proprietary retailer loyalty programs . 254
About one in three major retail brands in Indonesia operate their own loyalty scheme . 254
Coalition loyalty programs 255
28.0 IRELAND .. 257
Introduction .. 257
Retailer payment cards 258
Rechargeable pre-paid cards are more widespread than credit or deferred debit cards .. 258
Few retailer card schemes in Ireland are linked either to MasterCard or Visa 259
Proprietary retailer loyalty programs . 260
Proprietary loyalty programs have been established by comparatively few Irish retail chains . 260
Coalition loyalty programs 260
29.0 ITALY . 262
Introduction .. 262
Retailer payment cards 263
Retailer payment cards in Italy are oriented heavily towards credit and deferred debit formulae 263
Several retailers offer payment cards in both private label and either MasterCard or Visa versions ..
. 263
Agos, Fiditalia and Findomestic are the leading non-captive issuers of retailer payment cards… . 263
… with two of these three firms having experienced important changes in ownership structure. 263
Other non-captive issuers of retailer cards in Italy possess just one major relationship each . 265
Proprietary retailer loyalty programs . 266
The vast majority of retailers operating a loyalty card have not launched a parallel payment card 266
Coalition loyalty programs 267
The Nectar coalition loyalty scheme was introduced to Italy in February 2010 .. 267
Maximiles was launched in December 2007 as Italy's first online multi-partner scheme .. 267
30.0 JAPAN 270
Introduction .. 270
Retailer payment cards 272
Most retailer payment cards in Japan are organized through a single, external card issuer 272
Many Japanese retailer payment cards are available in several different versions 272
In spite of some consolidation, the market remains populated by a high number of issuers 273
AEON Credit Service was originally founded in June 1981… . 274
… and had amassed total assets of ¥854.2 billion by the time of its most recent financial report .. 274
The company possesses over 20 million cardholders in total… 274
… and launched WAON, its own e-money currency, in April 2007 .. 274
AEON Credit Service is active in eight other countries in the Asia Pacific region .. 275
APLUS is seeking to establish competitive advantage through profitability rather than size 275
Newly-created Cedyna Financial Corporation is keen to expand into international markets 275
Credit Saison classifies over a half of its cards issued as being owned by active cardholders 275
The company collaborates with a wide variety of partner entities in addition to retail brands .. 276
IY Card Service is the principal card issuing entity within Seven & I Holdings… 276
… and is responsible for managing the group's nanaco e-money initiative . 276
Worldwide, JCB claims to have amassed in the region of 60.2 million cardholders.. 276
MUFG Card and JACCS both belong to the Mitsubishi UFJ Financial Group 277
Orient Corporation plans to place a greater emphasis on credit cards and installment credit . 277
Rakuten KC is one of several fast-growing financial entities belonging to Rakuten .. 277
Proprietary retailer loyalty programs . 278
Two out of three major retailers in Japan offer their own loyalty program .. 278
Coalition loyalty programs 279
There are several significant coalition loyalty programs up and running in Japan… . 279
… including Vinculum Group's Goopon Card and Yamada Financial's Labicard . 279
About 3.4 million consumers had joined the T-Point scheme by January 2010… 279
… a slightly higher number than those who have signed up to the Top Club Q program . 279
The Ponta program aims to reach a membership of 30 million within only three years . 280
31.0 LATVIA .. 283
Introduction .. 283
Retailer payment cards 284
Only a relatively small number of Latvian retailers offer their own payment cards 284
Proprietary retailer loyalty programs . 286
Eurovaistines stated that it will soon introduce a proprietary loyalty scheme .. 286
Coalition loyalty programs 287
32.0 LITHUANIA .. 289
Introduction .. 289
Retailer payment cards 290
Retailer payment cards are more widespread in Lithuania than in either Estonia or Latvia… . 290
… in part as a consequence of their popularity among all major fuel retailing brands . 290
Norfa offers a credit card, a debit card and a pre-paid card .. 291
Proprietary retailer loyalty programs . 292
Just over a half of major Lithuanian retailers have set up their own loyalty program 292
Coalition loyalty programs 293
Two coalition loyalty schemes involving retail brands have been established in Lithuania 293
33.0 MALAYSIA 296
Introduction .. 296
Foreign retail groups may see regulations lifted to boost further expansion in Malaysia .. 296
The country's retailers were hit by the 2009 downturn but their prospects appear fairly positive 297
Retailer payment cards 298
Most retailer payment cards in Malaysia are issued in collaboration with single, external partners
. 298
A majority of retailer cards carry either the MasterCard or Visa badge 299
A substantial number of banks are involved in the management of retailer payment cards . 299
AEON Credit Service's cardholders in Malaysia reached 120,000 by the first quarter of 2009 299
eCosway has switched its payment card issuer from Ambank to Alliance Bank 299
The Petronas MasterCard has been a key product for CIMB Bank . 299
Citibank lays claim to a 20% market share of credit card usage in Malaysia .. 300
The partnership between Tesco and RHB Bank which began in 2009 will last at least four years 301
Proprietary retailer loyalty programs . 302
A significant number of major retailers in Malaysia offer their own reward scheme .. 302
Coalition loyalty programs 303
There are three main coalition loyalty schemes in Malaysia . 303
34.0 MEXICO . 306
Introduction .. 306
Retailer payment cards 307
A number of leading retail groups in Mexico issue cards through captive or joint venture entities . 307
Banco Ahorro Famsa has grown rapidly since launch but has yet to reach profitability . 307
Banco Azteca has built up a network of more than 1,500 branches in under ten years 307
Since launch, the performance of BanCoppel has been similar to that of Banco Ahorro Famsa 308
Relative to its total assets, Banco Walmart has a lower exposure to credit risk . 308
Soriana operates through a retailer banking alliance with Banamex, rather than a captive .. 308
Banco Fácil has experienced significant difficulties with bad debt since its launch in 2007 .. 308
BNP Paribas Personal Finance acquired a 50% stake in Prestacomer in November 2008 . 309
Visa is more prominent than MasterCard in Mexico's retailer payment card market… 309
… while Citigroup's Banamex has been most prolific in creating non-captive partnerships . 310
Proprietary retailer loyalty programs . 311
Almost a third of major retail brands in Mexico operate a proprietary loyalty scheme… 311
Coalition loyalty programs 312
… although no coalition loyalty programs had been launched at the time of the research 312
35.0 MIDDLE EAST . 314
Introduction .. 314
Countries in the Middle East have attracted a large number of foreign luxury retail brands . 317
After years of expansion, retailers in two territories may have reached a stage of maturity . 317
Retailer payment cards 319
Only a minority of retailers in the Middle East have developed their own payment cards 319
Most retailer payment cards with a credit facility are concentrated in the United Arab Emirates . 320
RBS ranks among the largest credit card issuers in the United Arab Emirates .. 320
BMI Bank has experienced a dramatic growth in its earnings from credit card loans .. 320
Citibank will set up kiosks in Virgin Megastores for credit card applications through touch screens
. 320
Proprietary retailer loyalty programs . 322
More than one in ten retailers have launched their own proprietary loyalty cards . 322
Coalition loyalty programs 323
Coalition loyalty schemes can be found in all the countries surveyed in the Middle East . 323
With 17 retailer members Air Miles is the largest coalition loyalty scheme in Bahrain . 324
The National Bank of Kuwait is running a significant coalition loyalty scheme in its home market . 324
The basma scheme in Oman is jointly run by BankMuscat, Lulu, Nawras and Oman Oil 324
More than half of the retail chains surveyed in Qatar have joined a coalition loyalty program . 324
National Commercial Bank runs the principal coalition loyalty scheme in Saudi Arabia 325
There are three important coalition loyalty programs in the United Arab Emirates 325
36.0 NETHERLANDS 328
Introduction .. 328
Retailer payment cards 329
Dutch retailers are the least likely in t
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