NEW YORK, Nov. 23, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p0331877/Green-Consumers-in-Europe.html
Introduction
Establishing real levels of consumer concern regarding environmental issues is needed to provide a base for advancing product development and marketing plans for environmentally friendly products and services. This Green Consumer Series provides that sound base to identify opportunities and drive clients' business decisions.
Scope
*An examination of how environmentally conscious European consumers are, and how this translates into green behaviors
*An exploration of which factors affect a consumer's choice to undertake green behaviors and purchase sustainable products
*A snapshot of Europe's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
*Insight into which demographic groups are most responsive to environmental concerns in each sector
Highlights
European consumers are highly aware of environmental problems and how their everyday activities are contributing to them, with a high proportion already taking action to improve the sustainability of their lifestyles.
The vast majority of European consumers undertaking green behaviors are doing so primarily in order to benefit the environment, as opposed to receiving the monetary savings often associated with such behavioral change.
Females and older consumers display higher levels of sustainable behavior than other groups, and are therefore likely to be more receptive to green marketing campaigns.
Reasons to Purchase
*Understand the factors that are driving the growth of green consumerism in Europe
*Project which sectors present the best opportunities for green products and services
*Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns
DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 4
Attitudes and beliefs 4
Motivations and priorities 9
Comparative industry responsibility 10
Analysis of behaviors related to particular industries 12
Domestic energy 12
Lifestyle and shopping 18
Travel and transport 24
Scores benchmarking 31
Green behavioral trends 34
Domestic energy 34
Lifestyle and shopping 38
Travel and transport 43
APPENDIX 47
Methodology 47
Ask the analyst 48
Datamonitor consulting 48
Disclaimer 48
LIST OF FIGURES
Figure 1: Attitudes and beliefs (1 of 4) 4
Figure 2: Attitudes and beliefs (2 of 4) 5
Figure 3: Attitudes and beliefs (3 of 4) 6
Figure 4: Attitudes and beliefs (4 of 4) 7
Figure 5: Key environmental issues 8
Figure 6: Reasons for making green choices 9
Figure 7: Key sectors with the potential to impact the environment 10
Figure 8: Adoption of green practices: energy 12
Figure 9: Adoption of green energy tariffs 13
Figure 10: Overall distribution of consumers by green score: energy 14
Figure 11: Green behavior by consumer segment: energy (1 of 3) 15
Figure 12: Green behavior by consumer segment: energy (2 of 3) 16
Figure 13: Green behavior by consumer segment: energy (3 of 3) 17
Figure 14: Adoption of green practices: lifestyle and shopping (1 of 2) 18
Figure 15: Adoption of green practices: lifestyle and shopping (2 of 2) 19
Figure 16: Overall distribution of consumers by green score: lifestyle and shopping 20
Figure 17: Green behavior by consumer segment: lifestyle and shopping (1 of 3) 21
Figure 18: Green behavior by consumer segment: lifestyle and shopping (2 of 3) 22
Figure 19: Green behavior by consumer segment: lifestyle and shopping (3 of 3) 23
Figure 20: Adoption of green practices: travel and transport 24
Figure 21: Preference for purchasing an electric or hybrid car 25
Figure 22: Influence of environmental friendliness and carbon footprint when buying a new car 26
Figure 23: Overall distribution of consumers by green score: travel and transport 27
Figure 24: Green behavior by consumer segment: travel and transport (1 of 3) 28
Figure 25: Green behavior by consumer segment: travel and transport (2 of 3) 29
Figure 26: Green behavior by consumer segment: travel and transport (3 of 3) 30
Figure 27: Region benchmarking: energy 31
Figure 28: Region benchmarking: lifestyle and shopping 32
Figure 29: Region benchmarking: travel and transport 33
Figure 30: Consumers' behavioral trends compared to 2010: energy 34
Figure 31: Behavioral trends by consumer segment: energy (by age group) 35
Figure 32: Behavioral trends by consumer segment: energy (by gender) 36
Figure 33: Behavioral trends by consumer segment: energy (by location type) 37
Figure 34: Consumers' behavioral trends compared to 2010: lifestyle and shopping (1 of 2) 38
Figure 35: Consumers' behavioral trends compared to 2010: lifestyle and shopping (2 of 2) 39
Figure 36: Behavioral trends by consumer segment: lifestyle and shopping (by age group) 40
Figure 37: Behavioral trends by consumer segment: lifestyle and shopping (by gender) 41
Figure 38: Behavioral trends by consumer segment: lifestyle and shopping (by location type) 42
Figure 39: Consumers' behavioral trends compared to 2010: travel and transport 43
Figure 40: Behavioral trends by consumer segment: travel and transport (by age group) 44
Figure 41: Behavioral trends by consumer segment: travel and transport (by gender) 45
Figure 42: Behavioral trends by consumer segment: travel and transport (by location type) 46
To order this report:
Recycling Industry: Green Consumers in Europe
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