NEW YORK, Feb. 16 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Innovations and NPD in Dairy: Emerging opportunities, flavor trends and new healthy, ethical and premium products

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There are three significant trends in dairy product innovation: emotional wellbeing, functional health and indulgence products. The importance of these drivers is set to increase as consumers demand more from dairy products.

Products which deliver mood management are coming onto the market. Manufacturers are using textural enhancements, functional botanicals and emotive language to position their product as beneficial to emotional wellbeing. The naturally occurring appetite suppressants in milk are being supplemented with other natural functional ingredients to enhance its weight management potential. Dairy products are also being positioned as an aid to sport because of the naturally occurring nutrients which offer energy and muscle repair. Indulgence has also been to the fore as many consumers look to treat themselves to small affordable luxuries during the tough economic climate. A number of dairy manufacturers are incorporating a sense of indulgence into their products through indulgent ingredients, packaging and provenance.

Key features of this report

• Analysis of sales values for dairy in North America, South & Central America, Western Europe, eastern Europe, the Middle East & Africa and Asia-Pacific.
• Coverage of yogurt, milk, cheese, spreadable fats, cream, fromage frais and chilled desserts.
• Country analysis showing the top opportunities for increased sales of dairy categories.
• Draws on 13,612 dairy product launches that took place globally between 2006 and 2009.

Scope of this report

• Understand each regional market in terms of absolute size as well as the future potential of each type of product.
• Inform your sales team and/or export department by prioritising the geographical markets best suited to your current range of products.
• Evaluate whether you should be looking beyond your current product portfolio for future opportunities.

Key Market Issues

• Consumer demand for natural functionality is the overriding driver of the dairy product market.
• Four issues are affecting innovation in dairy products – questions over product safety, the fat content of dairy products, water use and methane production in dairy, and allergies and intolerances .
• Concerns have arisen over the possible effects of Bovine TB, and the use of human growth hormones on human health through dairy consumption.

Key findings from this report

• The value of the global dairy products market is forecast to grow by 24% between 2008 and 2013 to be worth US$417bn.
• Growth in the US market is expected to be almost double that of Europe, such that the US market will account for 14% of market revenue in 2013, being worth US$57.4bn. However European sales will continue to dominate the total market with a 38% share of sales by value in 2013.
• The US and Japan are forecast to grow at above average rates and currently have below average per capita expenditure on dairy products.
• Brazil will remain the largest emerging market reaching sales values of US$35 billion by 2013, followed by China and Russia.
• At present milk and cheese dominate the dairy market , however yogurt is expected to overtake and will become a key opportunity for dairy manufacturers.

Key questions answered

• What are the key innovations in dairy which will be significant in the next five years?
• Which countries are the most dynamic in terms of dairy products?
• What are the emerging markets in terms of dairy products?
• Which are the most innovative sub categories within the dairy market?

Table of Contents

Innovations and NPD in Dairy

Executive summary 10

Market drivers, inhibitors and issues 10

Market dynamics and growth opportunities 11

NPD and innovation in dairy products 12

Conclusions 13

Chapter 1 Introduction 16

Introduction 16

What is this report about? 16

Report structure 17

Chapter 2 Market drivers, inhibitors and issues 20

Summary 20

Introduction 21

Market drivers 22

Demand for natural products 22

Adult obesity and diets 23

Resurgent interest in home cooking 26

Ageing population 27

Kids 29

Market resistors 30

Doubts over product safety 30

Environmental consumerism 35

The amount of methane gas produced by cows 36

Carbon footprint 37

Packaging 37

Production methods 38

Transportation 38

Rising costs and prices 39

Price fixing 39

Increased demand in China 40

Other raw material costs 40

Recession in the US 40

Market issues 41

Dairy allergies and intolerance 41

Fat content 45

Probiotic debate 49

Articles 13, 13.5 and 14 49

Problems with the implementation of the regulation 51

Issues with health claims 53

Chapter 3 Market dynamics and growth opportunities 56

Summary 56

Introduction and market trends 57

The US dominates the dairy market 57

Dairy in the BRIC countries 58

Dairy market value analysis 59

Country analysis 59

Germany and France are the most valuable European markets 59

Segment analysis 60

Chapter 4 Innovation and NPD 62

Summary 62

Introduction 63

Growth of dairy products in terms of new product launches 63

Category analysis 64

Cheese 65

Chilled desserts 66

Cream 68

Fromage frais 69

Milk 70

Spreadable fats 73

Yogurt 74

Regional analysis 76

Europe 77

North America 79

Asia-Pacific 81

Innovative dairy products 83

Innovation in formulation 83

Functional 83

Provenance 89

Innovation in packaging 91

Green packaging 91

On-the-go and convenience for kids 93

Innovation by category 95

Examples of key trends 96

Product tags on dairy products 98

Flavor trends 100

Chapter 5 Conclusions 104

Summary 104

Drivers and resistors in the dairy products market 104

Natural and ethical 107

Functional health and wellbeing 108

Further opportunities 110

Index 114

List of Figures

Figure 2.1: China milk product scare 35

Figure 2.2: Ways to reduce the fat content and fat intake in dairy 48

Figure 3.3: Value growth of dairy market, by country (%), per capita ($), 2008-2013 57

Figure 3.4: Value growth of emerging dairy markets, by country (%), per capita ($), 2008-2013 58

Figure 4.5: Growth of dairy products launched, by category (%), 2006-09 63

Figure 4.6: Share of dairy products launched, by category (%), 2006-09 64

Figure 4.7: Sainsbury's cheese sticks, Landfrisch Sommergemuese, Raclette Cheese and Finlandia Black Label Goats Cheese 65

Figure 4.8: Campina dessert, Fru Fruity Puds and Nantsuttei Baked Black Caramel Pudding 67

Figure 4.9: Ruoka kerma cream, Junnama Cream, Kunin's Smetana and Bailey's whipped cream 69

Figure 4.10: Plum baby fromage frais, Muller Little Stars and Yoplait Safari Tubs 70

Figure 4.11: Nippon Milk Community milk, Dairy Delicious Milk, Latella Tirol Milch and Huerkang milk 72

Figure 4.12: Epicurean Butter, Ayurvedic Ghee butter, Delamere Goat's butter and Minus L butter 74

Figure 4.13: Muller Corner Healthy Balance and Yoplait Light Thick and Creamy yogurts 75

Figure 4.14: Share of dairy products launched, by region (%), 2006-09 76

Figure 4.15: Share of products launched by category, Europe (%), 2009 77

Figure 4.16: Edeka Mozzarella and Garcia Baquero Queso 78

Figure 4.17: Share of products launched by category, North America (%), 2009 79

Figure 4.18: Tillamook Shingle sliced cheese, Cabot Harpoon IPA Beer Cheddar Cheese and Meyenberg Aged Goats Milk Cheese 80

Figure 4.19: Share of products launched by category, Asia Pacific (%), 2009 81

Figure 4.20: Maeil fresh shoots and grain seed yogurt drink, Gloria Frutos del Peru and Yakult Honsha yogurt drink 82

Figure 4.21: Next Generation Organic Probiotic Cheese, Acai Roots Smoothie, Benecol Fruit and Dairy Smoothie and Celta Antiox 85

Figure 4.22: Borden Dairy 100 calorie Snack Cheese Sticks, Rightsize smoothie and Magermilch- Joghurt 86

Figure 4.23: Kagome bacteria yogurt, Hempmilk and Nippon Luna Platinum Yogurt 88

Figure 4.24: Yogi Yalla Yogurt Drink, Ice Break Milk and Boost Guarana 89

Figure 4.25: Tou del Tillers Queso, Colby Kalamata Olive and Sundried Tomatoes and Noem Mix Naturrein 90

Figure 4.26: Chobani Greek Yogurt 91

Figure 4.27: Waitrose Select Farm and Sam's Member's Mark Milk 92

Figure 4.28: Yoplait 360 Degrees Yogurt drink, Dannon Danimals Crush Yogurt and San Antonio Margarine 94

Figure 4.29: Innovation in dairy product categories, 2006-2009 95

Figure 4.30: Jalna Vitalize Yogurt, Dobroye Utro Bio Yogurt, Yoplait Mixed Seeds, Patak's Original Raita Yogurt, Wallaby Organic Down Under 97

Figure 4.31: Flora Buttery, Strawberry yogurt drink, Natural Start Vulgaris yogurt drink and Waitrose Strawberry and Rhubarb cheesecake 99

Figure 4.32: Dairy products with innovative flavors 102

Figure 5.33: Drivers and resistors in the dairy industry 105

Figure 5.34: Growth opportunities in milk 110

Figure 5.35: Growth opportunities in cheese 111

Figure 5.36: Growth opportunities in yogurt 112

List of Tables

Table 2.1: Value of the US & European natural (excluding organic) food and drink market, by category ($bn), 2000-2010 23

Table 2.2: Overweight and obese adult consumers, by country (% of adult population), 2004- 2009 24

Table 2.3: 60+ Mid Year Population, by continent (m), 2008-2012 27

Table 2.4: Market value of the allergen and intolerance food market, by country ($m), 2001-2011 42

Table 2.5: Market value for the allergen and intolerance drinks market, by country ($m), 2001- 2011 43

Table 2.6: Low-density lipoprotein (LDL), or "bad," cholesterol levels. 47

Table 3.7: Dairy market value, by country ($m), 2008-2013 60

Table 3.8: Dairy market value, by segment ($bn), 2008 and 2013 60

Table 4.9: % of types of innovation within innovative dairy products, 83

Table 4.10: Top 15 claims on dairy products launched, 2006 to 2009 98

Table 4.11: Top 15 flavors in dairy products launched, 2006-2009 100

Companies mentioned

Coca Cola – Vio, Flora, For Goodness Shakes, Got Milk Campaign, Gü, Morinaga Milk, Muller, Next Generation Organic Dairy, Nippon Milk Community, Plum Baby, Rachel's Organics, Sainsbury's, Yeo Valley and Yoplait

To order this report:

Dairy Products and Egg Industry: Innovations and NPD in Dairy: Emerging opportunities, flavor trends and new healthy, ethical and premium products

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