Reportlinker Adds Kids Health and Nutrition 2010
NEW YORK, Sept. 21 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Kids Health and Nutrition 2010
http://www.reportlinker.com/p0296475/Kids-Health-and-Nutrition-2010.html
Executive Summary
This report analyses the products launched from January 2009 to June 2010; these products directly target children aged between 5 and 12 years. Some children's dietary intake might contain a less than recommended amount of iron, calcium, vitamins A and D, and vitamin C. Experts suggest regular meals and healthy snacks that include carbohydrate-rich foods, fruits and vegetables, dairy products, lean meats, fish, poultry, eggs, legumes and nuts. Such a diet should help proper growth and development, without supplying excessive energy.
The survey comprises an analysis of more than 3000 consumer products within the categories. The analysis covers nutrient usage of sugars, sweeteners, fibres, vitamins, minerals, fruits and herbs, proteins, and probiotics. The dairy products analysis sub-categorises cheeses, drinks, yoghurt, and fresh cheese desserts, in order to understand caloric density, vitamin and mineral fortification.
Less than 5% represent kid's products in most food and beverage categories, where supplements and breakfast cereals are the only categories going beyond that share. The general share of kid's products should by population represent approximately 20%, if calculated by population size.
In total, these products have a share of max 10%, depending on categories, where the most active categories are vitamins and supplements, as well as bakery and dairy. Children in that age group represent approx. 20% of the global population, and have very defined nutritional needs, due to the growth phase they are in. Many of the dietary habits are established during these years, and it's also a fact that many nutritional issues have impact on the future health condition, and thereby risks of chronic health issues.
Table of Content
Indhold
Executive Summary .. 11
Health Issues 11
Regional Markets 12
Product Launch Observations 13
Ingredient Opportunities 15
Nutrient and Health Claims 17
Consumers 17
Market Players 17
Opportunities 18
Methodology ...... 19
Introduction ...... 20
Demographics ... 22
Health Issues .... 23
Lean Muscle Mass and Adiposity Rebound 24
Building Bone Mass Content and Density 27
Cognitive and Motoric Development 29
Digestive Health in Children 31
Pivotal Nutrients 33
Nutritional Recommendations 34
Product Categories and Ingredients ..... 35
Regional Innovation Status .... 38
Some Overall Nutrition Perspectives ... 44
Category Developments ... 45
Beverages 46
Beverage Product Cases ..... 50
Bakery 51
Bakery Product Cases .. 56
Dairy 57
Caloric Contents of Dairy Products ..... 58
Dairy Drinks 59
Dairy Drinks Product Cases . 62
Yoghurts 63
Yoghurt Product Cases . 68
Cereals 69
Cereals Product Cases . 76
Snacks 77
Snacks Product Cases .. 82
Supplements for Children 83
Product Cases 91
Manufacturers on Kids' Supplements • 93
Trends on Ingredients ..... 95
Calcium Sources 96
Proteins 98
Omega Acids 100
Fibres 102
Probiotics 103
Health Claims for Kids? . 104
Selected Ingredient Categories Profiles .... 107
Provitamin A (beta carotene) 107
Vitamin B1 108
Vitamin B2 109
Niacin 110
Pantothene 112
Vitamin B6 114
Biotin 115
Folate 116
Vitamin B12 117
Vitamin C 118
Vitamin D2 and 3 (Ergocalciferol - Calciferol) 120
Vitamin E 122
Vitamin K 123
Calcium 125
Manganese 126
Iron 128
Zinc 130
Iodine 132
Chromium 134
Molybdenum 135
Fibres 136
Omega 3 and 6 138
Market Developments ... 140
Industry Trends 141
Nutrition Quality 141
Organic and Hypoallergenic ..... 141
Vegetarian . 141
Children as Consumers 142
Strategies of Important Industry Players . 144
Nestlé S.A., CH 147
Children's Products from Nestle 148
Kellogg Co., USA 149
Children's Products from Kellogg ..... 150
Danone S.A., FR 151
Children's Products from Danone/Dannon 152
Kraft Foods Inc., USA 153
Children's Products from Kraft .. 154
Carrefour S.A., FR 155
Children's Products from Carrefour .. 156
Unilever N.V., NL 157
Children's Products from Unilever .... 158
PepsiCo Inc. and Int., USA 159
Children's Products from PepsiCo ..... 160
General Mills Inc., USA 161
Children's Products from General Mills ..... 162
Cereal Partners Worldwide, S.A., CH 163
Wal-Mart Stores Inc., USA 165
Children's Products from Wal-Mart ... 166
Campbell Soup Co, USA 167
Children's Products from Campbell ... 168
H.J. Heinz Co., USA 169
Children's Products from HJ Heinz .... 170
Tesco PLC, UK 171
Children's Products from Tesco . 172
Koninklijke Friesland Campina N.V., NL 173
Children's Products from Friesland Campina .... 174
Safeway Inc., USA 175
Children's Products from Safeway .... 176
Groupe Casino S.A., FR 177
Children's Products from Casino 178
Dr. August Oetker KG, GE 179
Children's Products from Dr. Oetker . 180
Aldi 181
Children's Products from Aldi .... 182
MEIJI Holdings Co. Ltd., JP 183
Children's Products from Meiji .. 184
Grupo Bimbo SAB de CV, MX 185
Children's Products from Bimbo 186
The Coca-Cola Co., USA 187
Children's Products from Coca-Cola .. 188
The Hain Celestrial Group Inc, USA 189
Children's Products from Hain Celestrial ... 190
Dictionary . 191
References ...... 193
Legal Disclaimer ..... 194
Selected Scientific References ..... 196
Figures and Tables
Figure 1. How cspinet.org Interpret the School Food Pyramid . 18
Figure 2. The Generations over a 100 Year Period . 20
Figure 3. Important Health Issues and Nutrition Relations for Growing Kids ... 21
Figure 4. Parents' Opinions about Their Children's Weight Status .. 22
Figure 5. Center of Disease Controls Charts for Childhood BMI for Age ...... 23
Figure 6. Development of Obesity in Chilean Children 6 Years Old. 24
Figure 7. Projections of Hip Fractures over a Century .. 26
Figure 8. Changes in Fat Composition of Man over Evolution ... 27
Figure 9. Share of Product Releases for Children 5-12 years vs. Total . 33
Figure 10. Category Percent within the Segment of Children's Products ..... 34
Figure 11. Kids Beverages and Dairy within a Period from 2000 to 2010 by Regions ... 34
Figure 12. General Claims on All Children's Products ... 35
Figure 13. Distribution of Product Innovation ... 36
Figure 14. Product Launch Trends in Australia and New Zealand ... 37
Figure 15. Product Launch Trends in BRIC Countries ... 38
Figure 16. Product Launch Trends in BRIMCK Countries ..... 38
Figure 17. Product Launch Trends in G20 Countries ..... 39
Figure 18. Product Launch Trends in North America ..... 40
Figure 19. Product Launch Trends in Europe .... 40
Figure 20. Product Launch Trends in China ...... 41
Figure 21. Product Launch Trends in India. 41
Figure 22. Trends in products launches for children from January 2004 until May 2010 ..... 43
Figure 23. Regional Trends in Children's Beverages and Their Generic Claims, % Prevalence .. 44
Figure 24. Trends in % claims over the last three years .... 45
Figure 25. Prevalence of Sweeteners and Sugars in Children's Beverages, Green are Natural / Unprocessed .. 45
Figure 26. Fruits and Berries Prevalence in Kids' Beverages ..... 46
Figure 27. Minerals Fortification Prevalence in Kids' Beverages ...... 46
Figure 28. Claim Trends by Regions of Bakery Products for Kids .... 49
Figure 29. Vitamin Fortification Prevalence in Bakery Products for Kids ...... 50
Figure 30. Mineral Fortification Prevalence in Bakery Products for Kids ...... 50
Figure 31. Fibre Prevalence in Bakery Products for Kids, Prebiotics in Green .... 51
Figure 32. Prevalence of Veggies, Fruits and Berries in Bakery Products for Kids ... 51
Figure 33. Prevalence of Fats and Omega Oil in Bakery Products for Kids .. 52
Figure 34. Prevalence of Special Sweeteners in Bakery Products for Kids .. 52
Figure 35. Protein Sources Prevalence in Bakery Products for Kids 53
Figure 36. Regional Claims in Dairy for Kids ..... 55
Figure 37. Mineral Prevalence in Dairy Drinks for Kids . 57
Figure 38. Vitamin Prevalence in Dairy Drinks for Kids 57
Figure 39. Trends in Probiotic Prevalence in Dairy Drinks for Kids . 58
Figure 40. Prevalence of Fibres and Prebiotics in Dairy Drinks for Kids, Green Bars are considered Pre-biotic . 58
Figure 41. Prevalence of Fruits and Berries in Dairy Drinks for Kids ..... 59
Figure 42. Prevalence of Fatty Acids and Phytochemicals in Dairy Drinks for Kids .. 59
Figure 43. Prevalence of Dairy Ingredients in Yoghurt and Dairy Desserts for Kids 61
Figure 44. Prevalence of Special Fatty Acids used in Kids Yoghurts ...... 61
Figure 45. Prevalence of Fibres, Starches and Prebiotics in Kids Yoghurts . 63
Figure 46. Prevalence of Fruits and Berries in Kids Yoghurts .... 63
Figure 47. Prevalence of Mineral Fortifications of Kids Yoghurts ..... 64
Figure 48. Prevalence of Cultures and Probiotics used in Kids Yoghurts ..... 64
Figure 49. Prevalence of Sugars and Sweeteners in Kids Yoghurts 65
Figure 50. Prevalence of Vitamin Fortifications in Kids' Yoghurts .... 65
Figure 51. Regional Trends in Claims of Cereals for Children ... 67
Figure 52. Prevalence of Dairy Ingredients in Cereal Products for Children 67
Figure 53. Prevalence of Fruits and Berries in Children's Cereals ... 69
Figure 54. Prevalence of Whole Grains and Nuts in Children's Cereals . 69
Figure 55. Prevalence of Fats and Oils in Children's Cereals ..... 70
Figure 56. Prevalence of Fibre, Starches and Prebiotics (Green Bars) in Children's Cereals ..... 70
Figure 57. Prevalence of Minerals in Children's Cereals ...... 71
Figure 58. Prevalence of Sugars/ Carbohydrate Sweeteners in Children's Cereals, Natural/Unprocessed(Green) ... 71
Figure 59. Prevalence Vitamin Fortifications of Children's Cereals.. 73
Figure 60. Regional Trends in Claims of Snacks for Children .... 75
Figure 61. Mineral Prevalence in Children's Snack Products ..... 76
Figure 62. Fibres and Grain Prevalence in Snack Products . 76
Figure 63. Protein Prevalence in Children's Snacks 77
Figure 64. Prevalence Antioxidants, Herbs and Botanicals in Children's Snacks ...... 78
Figure 65. Fruit Prevalence in Children's Snacks .... 78
Figure 66. Carbohydrate Prevalence in Children's Snacks .. 79
Figure 67. Shows Positioning of All Supplement Products Globally. 81
Figure 68. Shows the Distribution of Products for Particular Age Groups per Region .... 82
Figure 69. Shows Launch Of Children's Vitamins Over 10 Year 82
Figure 70. Regional Claim Prevalence on Children's' Supplements . 83
Figure 71. Evaluating Main Generic Claims on Kids' Vitamin Categories ..... 83
Figure 72. Kid's Supplements Claim Trends over last five years ..... 84
Figure 73. Vitamin Prevalence in Children's Supplements .. 85
Figure 74. Mineral Prevalence in Children's Supplements... 86
Figure 75. Fatty Acids Prevalence in Children's Supplements ... 87
Figure 76. Herbal Substances and Botanicals Prevalence in Children's Supplements .... 87
Figure 77. Amino Acids Types of Active Components in Children's Supplements .... 88
Figure 78. Fruits and Berries Extracts in Children's Supplements ... 88
Figure 79, Global Markets Leaders in Children's Supplements . 91
Figure 80. The NUTRAFILES Benchmarking Scores 93
Figure 81. Commercial Calcium Ingredient Sources ..... 94
Figure 82. Comparisons of Commercial Protein Sources ..... 96
Figure 83, Comparison of Commercial Omega Fatty Acids . 98
Figure 84. Commercial Fibre Types and Their Health Potentials ... 100
Figure 85. Comparisons of Various Commercial Probiotics ...... 101
Figure 86. Key Players in 2009-2010 and Regional Launch Share 138
Figure 87. Illustrates number of Product Launches from Dominating Market Players vs. Others .. 143
Figure 88. Illustrates the dominating countries and SKU# launches of Kids' Products ...... 144
Figure 89. Claims used by Nestlé on Kids' Products ... 145
Figure 90. Claims used by Kellogg on Kids' Products . 147
Figure 91. Claims used by Danone on Kids' Products . 149
Figure 92. Claims used by Kraft on Kids' Products ...... 151
Figure 93. Claims used by Carrefour on Kids' Products ..... 153
Figure 94. Claims used by GM on Kid's Products .. 159
Figure 95. Claims used by Wal-Mart on Kid's Products ..... 163
Figure 96. Claims used by Campbell on Kid's Products ..... 165
Figure 97. Claims used by Heinz on Kid's Products ..... 167
Figure 98. Claims used by Tesco on Kid's Products..... 169
Figure 99. Claims used by Friesland-Campina on Kid's Products .. 171
Figure 100. Claims used by Safeway on Kid's Products .... 173
Figure 101. Claims used by Groupe-Casino on Kid's Products 175
Figure 102. Claims used by Dr. Oetker on Kid's Products . 177
Figure 103. Claims used by Aldi on Kid's Products ...... 179
Figure 104. Claims used by Meiji on Kid's Products .... 181
Figure 105. Claims used by Groupo Bimbo on Kid's Products . 183
Figure 106. Claims used by Coca-Cola on Kid's Products . 185
Figure 107. Claims used by Hain Celestrial on Kid's Products. 187
Table 1. Expectations of Children's Population Size in 2010 and 2020 .20
Table 2. Overweight of EU and US children (5-9 year olds) by Selected Countries, 2008 and estimate for 2025 ....24
Table 3. Characteristics of BMD in Childhood Study Participants at Baseline ......25
Table 4. Nutritional Recommendations for Children in EU and USA .....32
Table 5. Protein and Energy Recommendations for Children .......32
Table 6. General guidelines on Children Foods .....42
Table 7. Market Growth Kids Supplement Claims Products 2005-2010 81
Table 8. Global Supplement Market Development. 83
Table 9. Global Players on Kid's Supplements and Their Market ..91
Table 10. Approved FOSHU Claims on Probiotics 103
Table 11. Health Canada definitions on Probiotics ..... 103
To order this report:
Functional Food Industry: Kids Health and Nutrition 2010
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