Reportlinker Adds The Future of Active and Intelligent Packaging in Food and Drinks: Enabling Technologies, Optimized Consumption and Multi-Sensory Features

NEW YORK, May 25 /PRNewswire/ --Reportlinker.com announces that a new market research report is available in its catalogue:

The Future of Active and Intelligent Packaging in Food and Drinks: Enabling technologies, optimized consumption and multi-sensory features

http://www.reportlinker.com/p0201029/The-Future-of-Active-and-Intelligent-Packaging-in-Food-and-Drinks-Enabling-technologies-optimized-consumption-and-multi-sensory-features.html

The Future of Active and Intelligent Packaging: Enabling Technologies, Optimized Consumption and Multi-Sensory Features

Report overview

Awareness and interest in active and intelligent packaging is growing. Government funded projects which aim to introduce, evaluate, or initiate developments in active and intelligent packaging have been implemented. However, in the survey of food and drinks industry executives carried out for this report, 57.3% of respondents were "not at all aware" or "slightly aware" of active and intelligent packaging. These results indicate that awareness and understanding of active and intelligent packaging innovations and their resulting benefits will need to increase in order to facilitate more extensive uptake of these technologies.

The focus of active and intelligent packaging has moved from specific retailer and manufacturer driven benefits like shelf-life extension and spoilage protection, to include more consumer focused benefits such as freshness, quality and information. A range of diverse technologies and sectors are now relevant for active and intelligent packaging in food and drinks.

This report focuses on active and intelligent packaging developments within the food and drinks market, and also provides relevant examples from other sectors (personal care and OTC healthcare). The report highlights the innovative trends, translating technical capabilities and features into likely commercial opportunities. New products and technologies are evaluated, and the potential benefits to consumers, manufacturers, distributors and retailers are highlighted. This report provides a unique perspective on new food and drinks product launches with respect to packaging innovations that can be described as active or intelligent.

Key findings...

In the survey carried out for this report, 85.3% of executives stated that active and intelligent packaging will have 'some' or 'a large' impact on innovation within the food and drinks sector over the next five years.

According to the industry survey, freshness and quality indicators, temperature and time indicators, flavor and aroma releasing technologies, natural antimicrobials, self-heating and cooling technologies, were identified as the most important innovations for consumers over the next five years.

Food safety and traceability, food wastage and environmental concerns are influencing the uptake of active and intelligent packaging technologies in the food and drinks sector.

9% of all new food and drinks products launched over the period 2006 to 2009 were tagged with 'fresh', 'freshness', or related terms. 3.2% of new products launched were tagged with the term 'quality'.

Use this report to...

• Understand the scope of active and intelligent packaging and the range of applications within the food and drinks sector.

• Evaluate the market potential for active and intelligent packaging in the food and drinks sector in terms of benefits offered and relevance by category.

• Assess how key food and drinks manufacturers are using active and intelligent technologies to improve efficiencies, differentiate products and develop new products.

• Gain insights into active and intelligent packaging NPD trends and how these products have been promoted.

• Identify the future applications of active and intelligent packaging for consumers, retailers, distributors and manufacturers.

• Understand the key opportunities for and challenges against active and intelligent packaging within the food and drinks sector.

Key issues...

The focus of active and intelligent packaging has moved from specific retailer and manufacturer driven benefits like shelf-life extension and spoilage protection, to include more consumer focused benefits such as freshness, quality and information.

Food manufacturers work within global supply chains and need to find methods for ensuring the safety and traceability of foods produced and distributed within these chains. Intelligent packaging has a role to play in traceability and safety systems, as packaging and/or labelling is the most logical place to hold traceability information.

Reducing food waste has become an important issue in many parts of the world. Active and intelligent packaging technologies can extend product shelf-life and help reduce wastage by clarifying the suitability of a product for consumption.

Reduction of packaging waste has become a major issue for consumers and society and is the subject of much lobbying and government initiatives. Given this context, developments within active and intelligent packaging need to fit into packaging waste management expectations.

The development of smaller, cheaper and more flexible electronic components will increase the potential for sophisticated 'smart' tags and sensors to be used on individual packs, and has the potential to accelerate the uptake of sound and light elements in packaging.

Your questions answered...

• What is the level of awareness of active and intelligent packaging developments within the food and drinks sector?
• What are the future perspectives for active and intelligent packaging in food and drinks?
• What type of functions can active and intelligent technology perform in food and drinks packaging? What are the new developments within this area?
• Which enabling technologies are behind active and intelligent packaging innovations, and what are the current trends within these technologies?
• Which companies and organisations are working in each area?
• How do food and drinks industry executives rank the likely impact of these technologies for consumers?
• What are the key drivers influencing the development and uptake of active and intelligent packaging within the food and drinks sector?
• What is the market potential for active and intelligent packaging within the food and drinks sector?
• What are the major opportunities for active and intelligent packaging within the food and drinks sector?
• What are the main challenges?

List of Tables

The Future of Active and Intelligent Packaging

Executive summary 10

Active and intelligent packaging in food and drinks 10

Functionalities, applications, and technologies 11

Active and intelligent packaging market analysis 12

Innovation and NPD 12

The future of active and intelligent packaging in food and drinks 14

Chapter 1 Active and intelligent packaging in food and drinks 16

Summary 16

Introduction 17

Defining active and intelligent packaging 17

The benefits for food and drinks – older and newer concepts 18

Scope and structure of this report 23

Methodology 23

Chapter 2 Functionalities, applications, and technologies 26

Summary 26

Introduction 27

Functionalities 27

Sensing 29

Scavenging 30

Incorporating functionality within or on to the packaging 30

Releasing 33

Masking 34

Modifying/enhancing 35

Communicating 36

Interacting 37

Innovations in enabling technologies 39

Indicators 41

Time-temperature indicators 41

Freshness, quality and related indicators 45

Flavor and aroma releasing technologies 47

Self-heating and cooling technologies 48

Self-heating 48

Self-cooling 49

Modified atmosphere packaging and related technologies 51

Bioactive polymers 52

Immobilized enzymes 53

Natural antimicrobials 53

Data storage, traceability and communication 54

2D data codes 54

RFID 55

Other core technologies 57

Nanotechnology 57

Printed electronics and e-packaging 59

Chapter 3 Active and intelligent packaging market analysis 62

Summary 62

Introduction 63

Drivers of active and intelligent packaging uptake 63

Food safety and traceability 64

Food wastage 65

Environmental impact 66

Development of cheaper and smaller electronic components 67

Consumer demand for product information 68

Internet access and cell phone usage 68

Creating the optimal consumption experience 70

Trends towards "naturalness" 70

Market potential 71

Food and drinks market value 71

Opportunities for active and intelligent packaging by benefit and category 73

Opportunities by benefit 73

Opportunities by food and drink category 78

Key player innovations 80

Food and drinks manufacturers 81

The Coca-Cola Company 81

Unilever 81

Kraft Foods 82

Nestle 82

Packaging manufacturers 83

Tetra Pak 83

Amcor 84

Cryovac Sealed Air Ltd. 85

Summary of key player innovations 86

Chapter 4 Innovation and NPD 88

Summary 88

Introduction 88

Freshness, shelf-life and monitoring 89

Controlling ripening/extending shelf-life – active packaging 89

Atmospheric control 89

Oxygen scavenging 91

Pack design 92

Monitoring the product – intelligent packaging 92

Freshness 92

Temperature 94

Amount of product left 96

Convenience 97

Self-cooling 97

Self-heating 98

Optimizing consumption 101

Consuming at the correct temperature 102

Keeping cool 102

Keeping warm 105

Enhancing attributes of microwaved products 105

Grilling, crisping and browning 105

Steaming 107

Releasing and mixing just before consumption 108

Authentic or accurate product delivery 112

Allowing improved communication, interactivity and/or multi-sensory features 114

Interactivity 114

For fun 114

Multi-use design 116

Customization 118

Multi-sensory 119

Aroma 119

Audio and video 120

Light 121

Insights from recent product launches 124

Chapter 5 The future of active and intelligent packaging in food and drinks 128

Summary 128

Introduction 128

A view of the future 129

Consumers 130

Distributors and retailers 130

Food and drinks manufacturers 131

Opportunities and challenges 132

Opportunities 132

Delivering core consumer benefits 132

Increasing efficiencies within the value chain 133

Challenges 134

Validation 134

Cost 134

Consumer mistrust 135

Safety and regulation 135

Environmental concerns 136

Conclusions 137

Index 138

References 139

List of Figures

Figure 1.1: Examples of historical vs. future perspectives for active and intelligent packaging in food and drinks 20

Figure 1.2: Industry executives' awareness of active and intelligent packaging innovations within the food and drinks sector 21

Figure 1.3: Industry executives' perception of the impact of active and intelligent packaging on innovations within the food and drinks sector over the next five years 22

Figure 2.4: Functionalities of active and intelligent packaging in food and drinks 28

Figure 2.5: Example applications, functionalities, benefits, and enabling technologies 29

Figure 2.6: Isotop Exprime Isotonic Energy Drink 34

Figure 2.7: Chiquita Fresh & Ready Bananas 36

Figure 2.8: WarHeads Double Drops Super Sour Liquid Candy 38

Figure 2.9: Industry executives' ranking of the importance of active and intelligent packaging innovations for consumers over the next five years 39

Figure 2.10: Industry executives' rating of the importance of electronic and communications technology packaging innovations for consumers over the next five years 41

Figure 3.11: Drivers influencing the uptake of active and intelligent packaging in food and drinks 64

Figure 3.12: Total global active and intelligent packaging market size for the food and drinks industry ($m), 2009-2015 73

Figure 3.13: Industry executives' rating on the ethical, health and convenient packaging benefits for which consumers will be willing to pay a premium 75

Figure 3.14: Industry executives' rating on the active and intelligent packaging features for which consumers will be willing to pay a premium 77

Figure 3.15: Food and drink product launches tagged with "freshness" by category (%), 2006 - 2009 79

Figure 4.16: Del Monte Sealed for Freshness Bananas 90

Figure 4.17: Roth Kase Cheese Crumbles 90

Figure 4.18: Yellow Jersey brand French Wine in a PET oxygen-barrier bottle 91

Figure 4.19: Buitoni Fresh Rolled Dough 92

Figure 4.20: DaysAgo Digital Day Counter and the Food Freshness Indicators 93

Figure 4.21: Bawls High Caffeine Guarana Soda in temperature indicator cans 95

Figure 4.22: Beer and wine products with temperature indicator labels 95

Figure 4.23: Jolt - CX2 Beverage with 'Power Meter' 97

Figure 4.24: Self-cooling beer kegs 98

Figure 4.25: Perkett's self-heating RTD coffee 99

Figure 4.26: Self-heating meals 101

Figure 4.27: Spirit packaging designed to keep the product cool 103

Figure 4.28: XX Lager in an aluminum bottle 104

Figure 4.29: Coors Light Cold Wrap beer 104

Figure 4.30: Microwave products with packaging technology that crisps, browns, or grills 106

Figure 4.31: Refrigerated microwave meals with "steam" packaging 107

Figure 4.32: Frozen microwave products with 'steam' packaging 108

Figure 4.33: Boost Kid Essentials Nutritionally Complete Drink with probiotic straw 109

Figure 4.34: phd Probiotic Health Daily Probiotic Enhanced Flavored Water Beverage 110

Figure 4.35: Atlantic Multipower Germany Crea Max Creatine Drink with Auto-Mix System 110

Figure 4.36: OTC Healthcare cap with active ingredient products 111

Figure 4.37: Smashbox Halo Hydrating Perfecting Shadow Duo 112

Figure 4.38: SK-II Air Touch Foundation 113

Figure 4.39: Krugmann Meinerzhagen Creamy Liqueur with Strawberry Syrup 114

Figure 4.40: Fun and interactive confectionery packaging for children 116

Figure 4.41: New pack types that are designed to be used for something else 117

Figure 4.42: New personal care products with packaging that customizes the product for the consumer 118

Figure 4.43: i-wine with scratch and sniff panels on the labels 119

Figure 4.44: The Galerie Sound Egg with Candy Inside 120

Figure 4.45: WM Fieber Saurer Likoer with football commentary 121

Figure 4.46: Ty Ku Sake Liqueur in an illuminating bottle 122

Figure 4.47: NXT Shaving Gel and After-Shave 122

Figure 4.48: Personal care products with packaging with lights to encourage correct usage 124

Figure 5.49: Potential benefits of active and intelligent packaging 129

Figure 5.50: Executives opinion on importance of packaging innovations to consumers over the next five years (% responses) 136

List of Tables

Table 3.1: Mobile penetration per 100 people (absolute), 2003-2010 69

Table 3.2: Internet users as a % of total population (absolute), 2003-2010 69

Table 3.3: The natural (excluding organic) food and drinks market in Europe and US, by key product categories, ($bn), 2000-2010 70

Table 3.4: Industry executives' opinion of the companies/brands which are driving innovation within active intelligent packaging of food and drinks 80

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Packaged Food Industry: The Future of Active and Intelligent Packaging in Food and Drinks: Enabling technologies, optimized consumption and multi-sensory features

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