Reportlinker Adds The US Market for OTT Video Services
NEW YORK, Aug. 25 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The US Market for OTT Video Services
http://www.reportlinker.com/p0269946/The-US-Market-for-OTT-Video-Services.html
Device manufacturers, retailers, content producers, and service providers are all positioning themselves to capitalize on the anticipated rapid growth of OTT video. Within five years, In-Stat predicts that two-thirds of US broadband households will be accessing OTT video, generating over $20 billion in revenue. But what kinds of services will consumers favor? Will it be downloading or streaming video content?
This report examines the market for paid OTT video services to the home. The research is based on data collected from a recent In-Stat primary research survey. The report quantifies the number of current OTT video households in the US, the devices being used, sources of online video and how the content is being acquired. OTT video service providers are profiled. The market data is segmented by age group for added clarity. The report also provides five-year OTT video household and revenue forecasts, segmented by acquisition method (download/streaming).
Executive Summary
Introduction
OTT Video Supplier Profiles
Amazon
Apple iTunes
Best Buy
Blockbuster
Digaboo
Film Fresh
Hulu
MicroSoft Marketplace
Netflix
RedBox
Sezmi
Sony
Telcos
Vudu
YouTube
ZapMyTV
ZillionTV
Current OTT Video Users
OTT Video Downloading
Video Rentals
OTT Video Streaming
Devices Used for Acquiring and Viewing OTT Video
OTT Video Content Consumption
OTT Video Service Forecasts
Methodology
List of Tables
List of Figures
Related In-Stat Reports
List of Tables
Table 1. Frequency of Downloading Online Video Content by Age Group
Table 2. US Broadband Households that Download and Store Online Video Content, by Age Group (in Thousands)
Table 3. Estimated Annual Volume of Electronic Video Downloads in the US (in Thousands)
Table 4. Frequency of DVD Rentals by Age Group
Table 5. US Broadband Households that Rent DVDs by Age Group (in Thousands)
Table 6. Estimated Volume of DVDs Rented Annually by Age Group (in Thousands)
Table 7. Frequency of Streaming Full-Length Online Video by Age Group
Table 8. US Broadband Households that Stream Full-Length Online Video by Age Group (in Thousands)
Table 9. Estimated Annual Volume of Streamed OTT Video Viewing Sessions by Age Group (in Thousands of Hours)
Table 10. Web-Connected Devices in the Home by Age Group
Table 11. Video Game Console Ownership by Type and Age Group
Table 12. Non-Gaming Uses for Gaming Consoles by Age Group
Table 13. Frequency of Viewing Downloaded Video Content on the TV by Age Group
Table 14. US Broadband Households that View Downloaded Video Content on the TV by Age Group (in Thousands)
Table 15. Estimated Annual Volume of TV Viewing Sessions for Downloaded Video in the US (in Thousands)
Table 16. Online Video Sources Being Accessed by Age Group
Table 17. US BB Households Accessing Online Video by Source and Age Group (in Thousands)
Table 18. Online Entertainment Consumption (Hours per Month/Day)
Table 19. Web-Enabled Device Embedded Base Forecast by BB HH, 2009-2014 (in Thousands)
Table 20. Unit and Revenue Forecast of US BB HHs that Download and Stream OTT Video, 2009-2014 (in Thousands)
List of Figures
Figure 1. OTT Video HH and Revenue Forecast 2009-2014 (in Thousands)
Figure 2. Pay-TV and OTT Video Market Segments
Figure 3. Netflix Subscribers with Broadband Connectivity at YE2009, by Age Group (in Thousands and Percent)
Figure 4. Devices Being Used for Viewing OTT Video on the TV
Figure 5. Consumer Preferences for Acquiring TV Content
To order this report:
Internet Access, ISP Industry: The US Market for OTT Video Services
Internet Access, ISP Business News
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker
Share this article