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Reportlinker Adds Worldwide Smartphone Application Market: Revenues and Downloads
NEW YORK, Aug. 25 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Worldwide Smartphone Application Market: Revenues and Downloads
Currently, the mobile application market is being driven by a Gold Rush mentality and the number of applications available has exploded as users embrace the utility of mobile applications.
This report addresses the smartphone mobile application market and provides market analysis including market drivers, growth barriers, and market challenges. Technology trends including Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite and HTML5 are addressed followed by the diversity of technology options. We then address mobile application marketing strategies including application business models, revenue share opportunities, pricing, and creating competitive advantages. Finally, we will provide our market analysis and forecasts including:
- Market estimates segmented by device type
- Market estimates segmented by distribution channel
- Market estimates segmented by smartphone platform
- Market estimates segmented by region
- Free and paid applications
- Entertainment and news
- Games
- Music and video
- Productivity
- Mapping and directions
- Internet browser
- Social networking and messaging
- General social networking
- VoIP applications
- Hybrid applications and integration
Executive Summary
Introduction
Market Analysis
Market Drivers
Faster Networks
Better Devices
Falling Data Plans, Ease of Distribution, and Streamlined Billing
New Mobile Developers
Growth Barriers and Challenges
Fragmentation
Discoverability
Network Congestion
Hardware Limitations
Technology Trends
Mobile AJAX
Mobile Widgets
Adobe Flash and Flash Lite
HTML5
Diversity of Technology Options
Mobile-Optimized Web Pages
Web Application vs. Native
Mobile Application Marketing Strategies
Application Business Models
Licenses Strategies
Subscription Fees
Advertising-Based Strategies
In-Application Transaction Strategies
Try-and-Buy or "Freemium" Strategies
Revenue Share Opportunities
Pricing
Distribution Strategies
Creating Competitive Advantages
Breadth vs. Depth
Ease of Downloads
Building Customer Relationships—Brand and Loyalty
Analytics and an Iterative Strategy
Market Analysis
Market Estimates, Segmented by Device Type
Market Estimates, Segmented by Distribution Channel
Changing Distribution Channels
OEM and Operating System Vendors
3rd Party Application Stores
Direct and Employer Channels
Market Estimates, Segmented by Smartphone
Platforms Platform Wars
Market Estimates, Segmented by Region
Application Analysis
Free and Paid Applications
Entertainment and News
Games
Music and Video
News
Productivity
Mapping and Directions
Internet Browsers
Social Networking and Messaging
General Social Networking
VoIP Applications
Hybrid Applications and Integration
Conclusions
Distribution Channels Will Consolidate
Battle Lines Will Be Drawn and Competition Will Intensify
Web Technologies Will Become More Prominent
Move to More Platforms
Methodology
List of Tables
List of Figures
Related In-Stat Reports
List of Tables
Table 1. Global Mobile Application Market Size (Units and Revenue in Millions)
Table 2. Global Mobile Application Market Size (Units and Revenue in Millions)
Table 3 Global Mobile Application Downloads by Device Type (Millions)
Table 4. Global Mobile Application Downloads by Distribution Channel (Millions)
Table 5. Global Mobile Application Downloads by Smartphone Platform (Millions)
Table 6. Free Mobile Application Downloads by Smartphone Platform (Millions)
Table 7. Paid Mobile Application Downloads by Smartphone Platform (Millions)
Table 8. Global Mobile Application Downloads by Region (Millions)
Table 9. Mobile Application Revenues by Application Type (US$ in Millions)
Table 10. Mobile Application Downloads by Application Type (Millions)
Table 11. Free Mobile Application Downloads by Application Type (Millions)
Table 12. Paid Mobile Application Downloads by Application Type (Millions)
Table 13. News and Entertainment Application Downloads by Application Type (Millions)
Table 14. Productivity Applications by Application Type (Millions)
Table 15. Social Networking and Messaging Application Downloads by Application Type (Millions)
List of Figures
Figure 1. Worldwide Handset Forecasts by Technology (Units in Thousands)
Figure 2. Percentage of Smartphones With Touchscreens
Figure 3. Share of Apps Downloaded by Architecture by Non-Smartphone Users
Figure 4. Share of Apps Downloaded by Architecture by Smartphone Users
Figure 5. Frequency of Transactions Using a Mobile Phone
To order this report:
Phones and PDA Industry: Worldwide Smartphone Application Market: Revenues and Downloads
Check our Company Profile, SWOT and Revenue Analysis!
| Contact Nicolas Bombourg | |
| Reportlinker | |
| Email: nbo@reportlinker.com | |
| US: (805)652-2626 | |
| Intl: +1 805-652-2626 | |
SOURCE Reportlinker
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