Reportlinker Adds Worldwide Smartphone Application Market: Revenues and Downloads

NEW YORK, Aug. 25 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Worldwide Smartphone Application Market: Revenues and Downloads

http://www.reportlinker.com/p0269945/Worldwide-Smartphone-Application-Market--Revenues-and-Downloads.html

Currently, the mobile application market is being driven by a Gold Rush mentality and the number of applications available has exploded as users embrace the utility of mobile applications.

This report addresses the smartphone mobile application market and provides market analysis including market drivers, growth barriers, and market challenges. Technology trends including Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite and HTML5 are addressed followed by the diversity of technology options. We then address mobile application marketing strategies including application business models, revenue share opportunities, pricing, and creating competitive advantages. Finally, we will provide our market analysis and forecasts including:

• Market estimates segmented by device type
• Market estimates segmented by distribution channel
• Market estimates segmented by smartphone platform
• Market estimates segmented by region
• Free and paid applications
• Entertainment and news
• Games
• Music and video
• Productivity
• Mapping and directions
• Internet browser
• Social networking and messaging
• General social networking
• VoIP applications
• Hybrid applications and integration

Executive Summary

Introduction

Market Analysis

Market Drivers

Faster Networks

Better Devices

Falling Data Plans, Ease of Distribution, and Streamlined Billing

New Mobile Developers

Growth Barriers and Challenges

Fragmentation

Discoverability

Network Congestion

Hardware Limitations

Technology Trends

Mobile AJAX

Mobile Widgets

Adobe Flash and Flash Lite

HTML5

Diversity of Technology Options

Mobile-Optimized Web Pages

Web Application vs. Native

Mobile Application Marketing Strategies

Application Business Models

Licenses Strategies

Subscription Fees

Advertising-Based Strategies

In-Application Transaction Strategies

Try-and-Buy or "Freemium" Strategies

Revenue Share Opportunities

Pricing

Distribution Strategies

Creating Competitive Advantages

Breadth vs. Depth

Ease of Downloads

Building Customer Relationships—Brand and Loyalty

Analytics and an Iterative Strategy

Market Analysis

Market Estimates, Segmented by Device Type

Market Estimates, Segmented by Distribution Channel

Changing Distribution Channels

OEM and Operating System Vendors

3rd Party Application Stores

Direct and Employer Channels

Market Estimates, Segmented by Smartphone

Platforms Platform Wars

Market Estimates, Segmented by Region

Application Analysis

Free and Paid Applications

Entertainment and News

Games

Music and Video

News

Productivity

Mapping and Directions

Internet Browsers

Social Networking and Messaging

General Social Networking

VoIP Applications

Hybrid Applications and Integration

Conclusions

Distribution Channels Will Consolidate

Battle Lines Will Be Drawn and Competition Will Intensify

Web Technologies Will Become More Prominent

Move to More Platforms

Methodology

List of Tables

List of Figures

Related In-Stat Reports

List of Tables

Table 1. Global Mobile Application Market Size (Units and Revenue in Millions)

Table 2. Global Mobile Application Market Size (Units and Revenue in Millions)

Table 3 Global Mobile Application Downloads by Device Type (Millions)

Table 4. Global Mobile Application Downloads by Distribution Channel (Millions)

Table 5. Global Mobile Application Downloads by Smartphone Platform (Millions)

Table 6. Free Mobile Application Downloads by Smartphone Platform (Millions)

Table 7. Paid Mobile Application Downloads by Smartphone Platform (Millions)

Table 8. Global Mobile Application Downloads by Region (Millions)

Table 9. Mobile Application Revenues by Application Type (US$ in Millions)

Table 10. Mobile Application Downloads by Application Type (Millions)

Table 11. Free Mobile Application Downloads by Application Type (Millions)

Table 12. Paid Mobile Application Downloads by Application Type (Millions)

Table 13. News and Entertainment Application Downloads by Application Type (Millions)

Table 14. Productivity Applications by Application Type (Millions)

Table 15. Social Networking and Messaging Application Downloads by Application Type (Millions)

List of Figures

Figure 1. Worldwide Handset Forecasts by Technology (Units in Thousands)

Figure 2. Percentage of Smartphones With Touchscreens

Figure 3. Share of Apps Downloaded by Architecture by Non-Smartphone Users

Figure 4. Share of Apps Downloaded by Architecture by Smartphone Users

Figure 5. Frequency of Transactions Using a Mobile Phone

To order this report:

Phones and PDA Industry: Worldwide Smartphone Application Market: Revenues and Downloads

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