NEW YORK, Feb. 2, 2012 /PRNewswire/ -- The Internet offers consumers total freedom, which can translate into either unparalleled opportunity or unimaginable risk for businesses and public figures. Whether you are a doctor, a politician, or an entrepreneur, your clients or constituents are never at a loss for ways to opine about your products or services to the entire online community. What this means is that there are infinite avenues for good publicity, but also that one negative review or belligerent online comment can sink your online reputation. Reputation Changer is a company that offers its clients a peerless array of services in online reputation management, and now it's allowing those clients to take matters into their own hands, via a new blog called ReputationManagementAgency.com.
ReputationChanger.com's new blog, Reputation Management Agency, offers a portal into the top techniques and standard practices used in Reputation Changer's own highly effective campaigns. According to Justin Singletary, ReputationChanger.com's Chief Executive Officer, the new blog is about making these reputation management tips available to as many people as possible. "Managing an online reputation is a laborious effort that requires in-depth knowledge of SEO and social media," says Singletary. "ReputationManagementAgency.com is about making the tools of the trade more accessible to those who might not be able to afford a full-fledged Reputation Changer campaign."
Indeed, reputation management is a field built on the principles of search engine optimization, or SEO, which involves mastering the ways in which Google and other leading search engines "rank" content. Given that the Google algorithms change roughly 600 times per year, this can be tough to keep track of, but ReputationChanger.com's new blog offers up-to-date, insider information involving the reputation management industry, as well as tips for those seeking to launch effective and affordable DIY campaigns.
In addition to industry insight and technical tips, the Reputation Management Agency blog also pools the experience and expertise of top industry officials. "One of the goals for the blog is to leverage Reputation Changer's standing in the industry to bring together some of the greatest minds in reputation management," comments Singletary. "Users can benefit from their shared strategic know-how within this very particular industry." Some of the contributors whose insight will fuel ReputationChanger.com's new blog are Eric Enge, co-author of The Art of SEO, as well as contributors to such standard-setting industry blogs as MattCutts.com/blog, SearchEngineLand.com, and SearchEngineWatch.com.
Reputation Changer's new blog will address a variety of current issues and hot topics that relate to the nuts and bolts of reputation management. ReputationManagementAgency.com will include topics as timely and relevant as new updates to Google and its page-ranking policies, the implications of recent legal action taken against Yelp.com, and insight into how news stories can stay high atop Google's search results page.
According to Singletary, however, the new Reputation Changer blog is not just about compiling industry expertise, but also about providing users with the resources necessary for taking control of their own online reputation. "Some of the most important features at ReputationManagementAgency.com are the tools for DIY campaigns," notes Singletary. "For anyone not yet ready or able to embark on a full campaign, ReputationChanger.com's new blog will prove an invaluable asset."
Reputation Changer is an online reputation management company. Founded in 2009 by reputation management professionals, Reputation Changer has assisted politicians, professional athletes and high profile public personalities, as well as Fortune 500 companies and other organizations, interested in protecting their brand and promoting their image. The company is the owner of several major media outlets and has proprietary backend technology that allows for 24/7 online reputation monitoring and defense; serving the interests and the needs of its diverse and high profile client base.
Reputation Changer has acquired market share belonging to competitor Reputation.com, formerly known as ReputationDefender.com, based on best-in-class product offering and technology platform, excellent customer service and the world class team that includes some of the premier SEO and design experts in the reputation management space.
For more information about Reputation Changer, its services and how it can assist in reputation management and promotional campaigns, visit www.ReputationChanger.com.
SOURCE Reputation Changer