Reputation Experts Temin and Company Launch New Website Resource on Crisis and Reputation Management, Thought Leadership
NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Crisis, reputation, and marketing consultancy Temin and Company unveiled a new website, www.teminandcompany.com, today, launching an online resource for individuals and organizations seeking expertise on creating, enhancing – and saving – their brands.
"Our clients – CEOs, boards and chief marketing officers of corporations, professional services firms, foundations, and universities – want to differentiate themselves through their thought leadership," says Davia Temin, founder and CEO of Temin and Company. "We wanted our website to reflect the way we work with clients to deliver intellectual capital that stands out in the marketplace of ideas."
Ms. Temin and her team advise clients on marketing strategy, crisis and reputation management, and on how to capitalize on their expertise through various thought leadership channels – from helping a CEO craft his or her message to a board of directors, to developing substantive content that an organization can use to enhance its positioning in the market.
"There is a lot of content on the web that is really thought followership masquerading as thought leadership. We are seeking to raise the bar, tell our story, and to do so in a way that is simple, profound, and gorgeous," says Ms. Temin.
The new website – designed by creative agency The Observatory – features sections on Creating Reputations, Enhancing Reputations, Saving Reputations, Coaching for Leadership, and Speaking & Moderating.
The site also features Thought Leadership, the firm's wide range of articles that have appeared in The Huffington Post, American Banker, The Corporate Board, and others, in addition to Ms. Temin's series on Forbes.com, "Reputation Matters." Some of the pieces include:
- "What Makes Up a Reputation – and What Must Board Directors Know About Reputational Risk" – Directors & Boards
- "What Boards Must Know About Social Media" – The Corporate Board
- "Wall Street, Volatility, and Reputation" – Intangible Asset
- "Announcing CEO Illness – Best Practices from Buffett to Jobs" – Forbes.com
- "How to Handle a Diversity Crisis" – Diversity Executive
- "Show Aspiration, Not Arrogance, to Rebuild Bank Reputations" – American Banker
- "The 10 Don'ts of Corporate Social Media" – Forbes.com
The site also contains a substantive "Must Reads" section – a highly curated listing of important news articles on the topics of reputation and crisis management, the media, leadership and strategy, corporate governance, perception and psychology, self-presentation, science, girls and women, and organizational behavior.
"There is a challenge to creating a compelling website when your product is ideas, and when your client list is confidential," says Suzanne Oaks, managing director at Temin and Company. "So to illustrate what we do, we set out to build a site that conveys our way of thinking, bringing together news and opinion pieces about the topics we work with our clients to address."
To create the site, Temin enlisted The Observatory, a virtual creative agency headed up by veteran advertising strategist John Stingley. "John understood our vision and was able to develop a site that was beautiful, functional, and communicated the intangible 'product' we offer in a compelling way."
Mr. Stingley has developed a long list of high-profile branding campaigns spanning the gamut from CARE to Porsche, and currently including the innovative and highly acclaimed "Amazing Things Are Happening Here" advertising series for New York Presbyterian hospital, which aired prominently during the Olympics broadcast this summer.
"We try to bring the principles of great communication and entertainment to the digital world," says Mr. Stingley. "Communicating the essence of a brand – whether it's reputation and crisis management or how you help patients – requires a sense of narrative. Consumers want to hear a story, not just see digital bells and whistles. We work with clients not just to reflect the brand but to help build the brand. Temin and Company is in a related field, and we share a commitment to excellence – it has been a superb collaboration."
Victor DeCastro, the Observatory's core team digital leader, says "It's not often you get an opportunity like this to design a website that combines elegance with impact in such a powerful way."
"Designing a shoe for the shoemaker is never easy!" says Ms. Temin. "We sought to do something special with our website, and provide insight and links that would be valuable to our clients, and website visitors. We invite you to take a look, and let us know what you think."
For more information or to speak with Davia Temin, please contact Suzanne Oaks of Temin and Company at 212-588-8788 or firstname.lastname@example.org.
About Temin and Company
Temin and Company Incorporated (www.teminandcompany.com) creates, enhances, and saves reputations. The firm helps corporations, professional services firms, and other institutions define and strengthen their public image – and their bottom line – through strategic marketing, branding, media relations, thought leadership, social media, speaker and media coaching, financial communications, and crisis management.
Clients include the leaders of some of the world's largest and most well-known corporations, financial institutions, pharma and biotech companies, law firms, consulting firms, publishing houses, venture capital funds, authors, politicians, and colleges and universities.
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SOURCE Temin and Company