"Reputation Roadkill" -- Big Brand OMG! Social Media Moments to be Revealed at ClickZ Live NY Digital Marketers to Learn How 2013 Was the "Worst Year Ever" for Social Media Disasters
NEW YORK, Jan. 27, 2014 /PRNewswire/ -- On April 2nd 2014, Online Reputation Expert and CEO of Trackur, Andy Beal, will take the stage at ClickZ Live in New York to talk about the winners and losers in the online reputation race over the last twelve months, and give the assembled digital marketers some sage advice on how to ensure their company's reputation grows in tandem with their financial bottom line.
2013 was undoubtedly a social media celebration for some brands like Oreo, who captured our imagination with the agile use of social media at the Super Bowl, and for Lowes who used Twitter's Vine video platform to show us how to mend a lot stuff in a multitude of 6 seconds spots.
But for many companies, the failure to rise to the challenge that digital device ubiquity has set marketing departments, was manifested in the damaging distribution of calamitous corporate content from tasteless Tweets and facile Facebook updates, to desperate videos and cringe-worthy influencer outreach.
In anticipation of his talk in New York, Andy has said, "2013 will go down as the year that saw the most social media disasters ever! As the year came to an end, I decided someone needed to take action, so I wrote a practical and actionable guide to managing your brand - Repped: 30 Days to a Better Online Reputation. New York is the epicenter of public relations and advertising executives so I plan to use my keynote speech at ClickZ Live as a platform to make sure that we reduce the amount of reputation roadkill in 2014!"
Mike Grehan, Group Publishing Director of the Interactive Marketing Division at Incisive Media who invited Andy Beal to speak says, "With so many brands getting it wrong last year and having to deal with the consequent PR crises, you need to be sure to get it right this year. This keynote address at ClickZ Live New York will absolutely show you how to keep your brand reputation intact for 2014 and beyond."
For more information on how to attend ClickZ Live in New York please see the registration link here: http://www.clickzlive.com/newyork/rates-pass-details.php
All Press and Interview Enquiries to Mel Carson at Delightful Communications: mel (at) DelightfulCommunications (dot com).
About ClickZ Live
The ClickZ Live digital marketing conference is programmed by digital marketers for digital marketers. In a highly interactive and immersive environment, attendees will be able to choose to learn from a wide range of conference sessions devoted to paid, earned and owned digital marketing strategies and tactics.
Speakers are hand-picked, not just for their experience in creating cutting-edge search, social media, display, and mobile campaigns that have proven positive results, but for their ability to deliver the content in an engaging way that fosters actionable takeaways for all delegates.
In a fast moving and dynamic industry like digital marketing, the ClickZ Live conference series helps businesses all over the world keep in touch with the rapid rise in use of digital technology and devices, and provides exactly the right kind of education and insight marketers need to stay ahead of the competition, whatever their level.
Visit ClickZ Live New York more information on the agenda and details.
About Incisive Media
Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.
Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit http://www.incisivemedia.com
SOURCE ClickZ Live