Rescue Film by Halo, Purely for Pets Featuring Olate Dogs To Open Sonoma Film Festival

TAMPA, Fla., March 27, 2014 /PRNewswire/ -- "Who rescued who?" is a question often pondered by those who know the joy of rescuing a pet. This question was the impetus of a powerful short film that is opening the Sonoma International Film Festival in Sonoma, Calif. next week.

"Le Sauvetage" (The Rescue) is a six-minute film produced by Peter McEvilley, award-winning filmmaker and composer whose credits include The House Bunny, Last Vegas and Alias, and starring the Olate Dogs, winners of America's Got Talent. The film is a magical tale about life, love, and finding our true destiny....with a little help from a furry friend.

Sponsored and produced by Halo, Purely for Pets, Ellen DeGeneres' natural pet food company, Le Sauvetage will open the Sonoma festival on April 2, an honor and exciting opportunity to showcase pet rescue and adoption.  The film has also been selected to appear at the Court Metrage, Festival de Cannes in France this May.

In 2012 the Olate Dogs shot to stardom when they won the America's Got Talent grand prize. These sweet, funny, talented dogs and their entertaining owners and handlers captured hearts across America.  But there's more to their story.

Many of the Olate Dogs are rescue dogs themselves. Family patriarch, Richard Olate, developed his act on the streets of his native Chile when he was a poor boy of just 12. He rescued stray dogs and trained them to be part of his amateur show.  He worked hard for years to realize his dream of becoming a professional dog act. Today, Richard and his son, Nicolas, and wife, Rebecca, continue to save dogs from shelters and train them to become part of their professional troupe.

Halo, known for its philanthropic efforts to promote rescue and adoption, admired the Olate Dogs and their dedication to rescue. Steve Marton, Halo's CEO and Executive Producer of Le Sauvetage, wanted to find a unique way to draw attention to the special bond we share with animals. "We see this film as an entertaining yet meaningful way to show how companion animals add value to our lives," he said. "Producer Peter McEvilley did a phenomenal job conveying this extremely important message by combining his creative story telling and film making capabilities." 

Because the Olate Dogs love Halo natural pet food, it seemed the stars aligned to bring the two groups together to do great things for homeless pets.

Halo has a track record of promoting rescue and adoption through film. The company sponsors all three episodes of Shelter Me, a PBS special dedicated to showcasing shelter dogs and the incredible lives they lead. Halo also sponsored the Humane Society of the United States' video campaign, "Meet My Shelter Pet," a series of videos featuring celebrities and their adopted pets.

The Olate Dogs will also perform at the Sonoma festival. And, in keeping with the film's mission, Halo and Freekibble.com will donate 10,000 meals of Halo Spot's Stew to local Sonoma animal shelter, Pets Lifeline.

To view the film and for more information: http://www.halopets.com/film

ABOUT HALO, PURELY FOR PETS
For over 25 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet's life. Ellen DeGeneres – a long time Halo customer – became part-owner in 2008. In 2010, Halo donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now donates over 1.5 million meals to shelter pets annually in partnership with Freekibble.com, and sponsors the acclaimed PBS series "Shelter Me." Halo's natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Whole Foods Market, and other fine pet specialty and natural food stores. Learn more at www.halopets.com.

Caroline Golon
Halo, Purely for Pets
614-580-2445
caroline@highpaw.com

Video - http://www.youtube.com/watch?v=FI-HlqNJL3w

SOURCE Halo, Purely for Pets



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