The report estimates the global operational analytics market to grow from USD 4.65 billion in 2016 to USD 10.93 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.6%. The operational analytics market is growing rapidly owing to the transition from traditional operational Business Intelligence (BI) techniques to advanced BI and analytics techniques, and the massive surge in the volume of business data across industry verticals. Factors such as organizational change and complex analytical process are expected to limit the market growth.
Organizations across industry verticals are using various tools and systems to collect internal data for analyzing the performance of marketing people and external data for analyzing marketing performance at regular intervals and also in real time. Therefore, marketing departments face challenges in integrating these technologies for obtaining value from all these data sets. Operational analytics helps the marketing department in resolving these issues, allowing them to generate insights as per their convenience. Hence, marketing is estimated to have the highest growth rate during the forecast period.
North America, followed by Europe, is expected to continue being the largest revenue generating region for the operational analytics vendors for the next five years. This is mainly due to the presence of various developed economies such as Canada and the U.S. and the high focus on innovations through research and development and technology across industry verticals in the region. APAC is expected to be the highest growing region in the operational analytics market because of the increasing adoption of Internet of Things (IoT) and smart technologies and government initiatives such as smart cities in APAC countries including China and India.
- Alteryx, Inc.
- Bentley Systems, Inc.
- Cloudera, Inc.
- Continuity Software
- Evolven Software
- Gavs Technologies
- Hewlett-Packard Enterprise
- International Business Machines Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- SAS Institute, Inc.
- Splunk Inc.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Operational Analytics Market Analysis, By Type
8 Market Analysis, By Business Function
9 Operational Analytics Market Analysis, By Application
10 Market Analysis, By Deployment Model
11 Operational Analytics Market Analysis, By Industry Vertical
12 Geographic Analysis
13 Competitive Landscape
14 Company Profiles
15 Key Innovators
For more information about this report visit http://www.researchandmarkets.com/research/xmprhd/operational
Research and Markets
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SOURCE Research and Markets