DUBLIN, June 1, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Baby Oral Care Market 2016-2020" report to their offering.
The global baby oral care market to grow at a CAGR of 2.31% during the period 2016-2020.
Global Baby Oral Care Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
One trend to note in the baby oral care market is the use of improved marketing strategies. Vendors are investing significantly in marketing strategies to enhance their market presence. For example, Colgate has partnered with the Indian Dental Association (IDA) and more than 30,000 dentists in India to conduct dental education programs and national and state conferences to continuously engage with consumers. These initiatives have built a strong brand image for the company. Colgate also uses superior in-store execution to make its brands more visible.
According to the report, a key growth driver for this market is the increased preference for natural and organic oral care products. Parents are increasingly demanding natural and organic products that have no or low quantities of synthetic additives, colors, fragrances, and artificial preservatives, as these ingredients can irritate a baby's sensitive gums. Moreover, an infant's body may not be sufficiently mature to flush out unwanted chemicals, leading to the accumulation of chemicals in the body. Natural and organic oral care products are safer and healthier for babies and toddlers than the regular commercially available products.
Further, the report states that one challenge that could restrict market growth is the threat from counterfeit products.
- Church & Dwight
- Johnson & Johnson
- Procter & Gamble (P&G)
Other prominent vendors
- Anchor Group
- Dr. Fresh
- GO SMiLE
- Lion Corp.
For more information visit http://www.researchandmarkets.com/research/dlj9ck/global_baby_oral
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SOURCE Research and Markets