The global facial serum market is forecast to grow at a CAGR of 3.88% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: Innovation in packaging is one of the recent trends gaining traction in the market. The packaging of products plays a two-fold role of safeguarding the content and as a marketing tool to make the products stand out on a store shelf and allure consumers to choose the product. Some of the serums launched in 2015 that had innovative packaging were the dual-phase serum for Clarins Double Serum and IOMA's device for measuring hydration in the skin. The emergence of oil-based cosmetics is leading to innovations in packaging that enable deep formulations to be held and dispensed in a more effective manner.
According to the report, the rising sales of premium products and growing middle-class aspirational spending is an important driver contributing to this market's growth. The sale of premium skin care products is increasing globally, and this is encouraging manufacturers to expand their offerings, including facial serums, in the luxury segment. One of the factors driving the sales of these products is the high demand from the middle-income class population. Growing middle-income class aspirational spending in developing countries such as Brazil, Thailand, China, India, and Malaysia is helping to drive the sales of the global skin care market.
The rising disposable income among the middle-class population is also encouraging the market to grow. The size of the middle-income class will increase further over the next 20 years starting from 2015 as three billion people are expected to enter the middle-income class during this period. Thus, the middle-income class will be the major target audience for skin care vendors, including facial serum manufacturers during the forecast period.
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
- Estée Lauder
- Avon Products
- Cadiveu Professional USA
- Chatters Canada
- Edgewell Personal Care
- Helen of Troy Limited
- Johnson & Johnson
PART 01: Executive summary
PART 02: Global skin care market summary
PART 03: Scope of the report
PART 04: Market research methodology
PART 05: Introduction
PART 06: Market landscape
PART 07: Market segmentation by product category
PART 08: Retail format segmentation
PART 09: Geographical segmentation
PART 10: Key leading countries
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
PART 17: Appendix
PART 18: About the Author
For more information about this report visit http://www.researchandmarkets.com/research/d3fn2l/global_facial
Research and Markets
Laura Wood, Senior Manager
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SOURCE Research and Markets