The global fruit and vegetable mixed juices market is forecast to grow at a CAGR of 3.24% during the period 2016-2020.
According to the report, innovative marketing campaigns rolled out by juice drink manufacturers is another important growth driver of the global fruit and vegetable mixed juices market. Juice drink manufacturers are launching campaigns targeted at specific segments of the population such as children, teenagers, and adults.
For instance, in 2013, Oasis, a French juice brand, launched TV commercials aimed at children and employed cartoon fruit icons to grab their attention. The brand has a strong presence in online media such as Facebook. It has a fan following of about 3.2 million on Facebook. In July 2014, Tropicana launched a global advertising campaign for its 100% fruit juices under the title "It's Good to be Alive."
Further, the report states that certain governments are contemplating to implement additional tax on sugar sweetened beverages, and this could pose a serious challenge to the growth of the juice market in Europe during forecast period.
In January 2016, World Health Organization called on governments to introduce sugar taxes on sugar sweetened soft drinks to reduce childhood obesity. In August 2016, the UK announced that it will tax companies that sell sugary soft drinks and plans to invest that money in health programs for school children.
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
- Fresh Del Monte Produce
- Dr Pepper Snapple
- Chegworth Valley
- Firefly Tonics
- Refresco Gerber
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Appendix
PART 17: About the Author
For more information about this report visit http://www.researchandmarkets.com/research/37z543/global_fruit_and
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SOURCE Research and Markets