DUBLIN, September 15, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Menswear Market 2016-2020" report to their offering.
The global menswear market is forecast to grow at a CAGR of 4.51% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: Rise in number of private-label brands and smaller manufacturers of menswear products will be a key trend for market growth. The number of private-label brands is increasing in the global menswear market, posing competition for global and regional vendors.
Private labels are undercutting the retail prices of branded labels; over time, there has also been a rise in the quality of the products offered by these private labels. The smaller branded players grew faster than the overall market in 2015. In India, for instance, smaller regional manufacturers such as Arvind Textile, Garmeto, and Windmill Creations pose significant competition for fast-fashion retailers such as Zara, H&M, and Forever 21 that are entering the country's menswear market.
According to the report, consumers' desire to look fashionable and trendy has been driving the menswear market globally. Celebrity endorsement has a considerable role to play in setting fashion trends which will be a key driver for market growth. It also helps to build product and brand awareness. Brands like Adidas, Reebok, Dolce & Gabbana, Giorgio Armani, Givenchy, and Gucci invest significantly to employ popular male brand ambassadors to endorse their products.
Department stores are also increasingly investing in celebrity endorsements for their retail apparel brands to attract customers and compete in terms of brand awareness and recognition. This promotional strategy is also in line with the launch of international fast-fashion retailers in the global market.
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
- Michael Kors
- Ralph Lauren
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Retail format segmentation
PART 07: Market segmentation by product category
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Key vendor analysis
PART 17: Appendix
PART 18: About the Author
For more information about this report visit http://www.researchandmarkets.com/research/9p5t6n/global_menswear
Related Topics: Menswear
Research and Markets
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