DUBLIN, June 28, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Online Lingerie Market 2016-2020" report to their offering.
The global online lingerie market is forecast to grow at a CAGR of 17.25% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: Many established brands such as Victoria's Secret and Calvin Klein have marked their presence online. This online availability is more appealing than brick-and mortar-stores because it makes the stores accessible to consumers while also providing the opportunity to shop in privacy. An online channel not only generates sales via the Internet but also acts as a platform for vendors to display their latest designs.
According to the report, the e-commerce industry has benefitted significantly from this development, and clothing and apparel are important categories that have propelled the growth of the industry across regions. The increasing penetration of mobile devices with Internet access has presented vendors with an active platform to engage with consumers on the go.
Further, the report states that despite the availability of numerous apps and other services online, choosing a product with the correct measurements and fit has been a constant cause of concern for consumers. Online purchases of lingerie can be difficult as consumers cannot try on the item before purchasing.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- L Brands
- Maison Lejaby
- Lise Charmel
- Wolf Lingerie
- Baci Lingerie
- Hanes Brands
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: About the Author
For more information visit http://www.researchandmarkets.com/research/wb7vk6/global_online
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SOURCE Research and Markets