The report forecasts the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
The latest trend gaining momentum in the market is growing popularity of mobile programmatic advertising display. The growth in mobile web is impacting the market share of programmatic advertising through mobile applications. The market share of programmatic advertising through mobile applications declined from 72% in 2014 to 62% in 2015 and to almost 55% in 2016. This is because advertisers are increasingly investing in mobile web because of the scope it provides for finding premium programmatic inventory.
According to the report, one of the major drivers for this market is growth in video RTB. The global video advertising market has moved from traditional TV to newer platforms such as online and mobile devices for video consumption. This has made it possible for brands to connect with their audience on a more personal level. Programmatic video advertising is an effective way to connect with consumers.
Further, the report states that one of the major factors hindering the growth of this market is low transparency in market. There is a lack of transparency in the global programmatic advertising display market because of the growing number of improper transactions. The publisher's ROI is based on the evaluation of inventory and the limited publishing and ad-exchange information that are the only accurately known details to them.
- Tremor Video
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by display type
Part 07: Market segmentation by ad format
Part 08: Market segmentation by auction type
Part 09: Buying criteria
Part 10: Geographical segmentation
Part 11: Key leading countries
Part 12: Market drivers
Part 13: Impact of drivers
Part 14: Market challenges
Part 15: Impact of drivers and challenges
Part 16: Market trends
Part 17: Vendor landscape
Part 18: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/h7nnlg/global
Research and Markets
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SOURCE Research and Markets