DUBLIN, May 11, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Programmatic Advertising Spending Market 2016-2020" report to their offering.
The report forecasts the global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020.
Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publisher's content loads in the browser. The publisher may find information of the user in its data management software.
The rise in disposable income and internet penetration make APAC and South America the fastest growing markets for programmatic advertising. Increase use of internet generates ample information to identify target audience easily. Also, major companies like Amazon and Yahoo have realized the value in the advertising technique and invested heavily in the market.
According to the report, the global video advertising market has shifted its advertising platform from traditional mediums to newer platforms like mobile devices and websites. As a result, brands are trying to connect with their audience on a more personal level through programmatic video advertising. However, lack of available premium inventory restricts brands from spending heavily on programmatic video advertising. With rapid growth in automate guaranteed and invitation-only auction segments, the availability of premium inventories for video advertising is expected to grow significantly during the forecast period.
Further, the report states that one of the major factors hindering the growth of programmatic advertising is a lack of quality premium available inventory as the publishers feel they are commoditizing the inventory by selling it at auction, especially in the case of video advertising.
- ONE by AOL
- Tremor Video
Key questions answered in this report:
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type
PART 07: Market attractiveness by type
PART 08: Market segmentation by device
PART 09: Market attractiveness by device
PART 10: Buying criterion
PART 11: Geographical segmentation
PART 12: Key leading countries
PART 13: Market attractiveness
PART 14: Market drivers
PART 15: Impact of drivers
PART 16: Market challenges
PART 17: Impact of drivers and challenges
PART 18: Market trends
PART 19: Vendor landscape
For more information visit http://www.researchandmarkets.com/research/lph8vb/global
Laura Wood, Senior Manager
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SOURCE Research and Markets