DUBLIN, March 15, 2016 /PRNewswire/ --
As chief executive officer of the world's largest advertising company, WPP Plc, Martin Sorrell is no stranger to big windfalls. Sorrell has made in excess of USD 172 million over the past six years in annual pay, and is set to receive his biggest payment yet of USD 99.6 million for last year's salary and bonus. The head of WPP is Britain's highest-paid chief executive officer and it's possible that this trend could continue for the next few years. The global ad spending market is set to grow at a CAGR of 6.21% by 2019, according to a report available from Research and Markets, offering WPP the chance for further growth in terms of ad sales and shares.
WPP says the high rate of pay received by Sorrell and other company executives is justified by the superior returns generated for investors. WPP shares have more than doubled in the past five years, and stock was up 0.5% to 1,572 pence in London yesterday, valuing WPP at GBP 20.4 billion.
The various advertising market sectors are expected to experience strong growth over the coming years, ensuring a stable and expanding base of advertisement customers. The global outdoor advertising market is projected to grow at a CAGR of 5.44% by 2019, as noted in an industry report, and WPP are consider industry leaders in this area.
Another area that could offer WPP strong returns is the mobile advertising market. The global mobile ad spending market is forecast to grow at an impressive CAGR of 38.12% by 2019, as stated in a market report. This strong growth, combined with the low costs of digital advertising, could result in greater market shares for WPP and even bigger windfalls for Martin Sorrell.
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