DUBLIN, March 30, 2016 /PRNewswire/ --
Headlights on a third of U.S. midsize car models are inadequate, according to a study released today by the Insurance Institute for Highway Safety. Although the lights meet government standards, the non-profit organization say improved headlights could reduce accidents and improve safety on U.S. roads.
A recent report on adaptive front lighting in North America predicted stringency in compliance to CAFÉ and NHTSA standards would foster significant growth. It expected the market, in terms of revenue, to reach $1.01 billion by the end of 2020. A similar report identified North America as the second-largest market for automotive lighting, and estimated growth at a rate of 7.95% during the same period. These forecasts will likely be affected by today's announcement.
The study tested a total of 31 midsize models. According to reports, only 11 of these earned acceptable ratings and 10 were rated poorly. Vehicles getting acceptable ratings include the Audi A3, Honda Accord and Nissan Maxima. Vehicles with poor ratings include the Kia Optima, Chevrolet Malibu and Volkswagen Passat.
The Insurance Institute is funded by auto insurers, and carries weight with consumers, so automakers will take note of the findings. There has been an increased focus on vehicle safety and a high demand for better road illumination from consumers. This led to predictions that the global automotive market would grow 8% by 2020, and this may now exceed expectations with increased investment as a result of these findings.
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