Research and Markets: Johnson & Johnson Ordered to Pay $55 Million in Talc-Powder Cancer Verdict

03 May, 2016, 09:45 ET from Research and Markets

DUBLIN, May 3, 2016 /PRNewswire/ --

Pharmaceutical giant Johnson & Johnson has been ordered to pay $55 million to a woman who says its talc-based powder products caused ovarian cancer. The Missouri State court awarded Gloria Ristesund $5 million in compensatory damages and $50 million in punitive damages.

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This is the second in a string of accusations against the company. In February, the same court awarded $72 million to the family of a woman who died from ovarian cancer. According to reports, Johnson & Johnson is facing a further 1,200 lawsuits related to its products' cancer risks. A spokeswoman for the company said the verdict contradicted 30 years of research and that it had acted properly in developing and marketing its products.

Ristesund said she used Johnson & Johnson's talc-based powder products on her genitals for years. This includes its well-known baby powder. She was diagnosed with ovarian cancer and underwent a hysterectomy, as well as other related surgeries. A report on the global baby powder market highlighted the health risks associated with talc-based powders as a key problem for the industry and predicted that it would deter growth.

As noted in a report on the global feminine hygiene market, consumer brand loyalty is a major factor for companies like Johnson & Johnson. Vendors know that women are willing to spend more on health and hygiene products, and they try to influence their purchasing decisions by the way they market a product's' benefits. These verdicts have sparked a renewed interest in talc-powder lawsuits and will damage the Johnson & Johnson brand image.

For further information on this topic, and a full list of all related documentation, please visit the Feminine Hygiene Products section at http://www.researchandmarkets.com/rm/OILN.                     

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Source: http://www.reuters.com/article/us-johnson-johnson-talc-verdict-idUSKCN0XT20L

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