Research From Mobidia Reveals Insights Into Mobile Usage of New BlackBerry Messenger (BBM) Application for Android

VANCOUVER, British Columbia, Nov. 11, 2013 /PRNewswire/ -- Mobidia Technology, Inc., a leading provider of mobile analytics, today released new insight into mobile usage of the new BlackBerry Messenger (BBM) application for Android. Mobidia's data demonstrates BlackBerry's success in entering the stand-alone, social messaging application space two weeks ago, but also highlights the highly competitive and fragmented market. The data shows the growing number of messaging applications that smartphone users continue to adopt as a primary means of communication.

(Photo: http://photos.prnewswire.com/prnh/20131111/SF14163-a)

(Photo: http://photos.prnewswire.com/prnh/20131111/SF14163-b)

An analysis of BBM usage from Oct. 27 to Nov. 2, when the application first became available on the Android and iOS platforms, reveals the following trends:

• BlackBerry successfully leveraged its existing network of BBM users to realize a significant penetration of the new application into the Android market during its first week of availability.
  • The BBM penetration level was six percent of the Mobidia global sample, which is significant for an application's first week of availability.
  • This penetration level is still low, however, relative to that of other popular messaging applications, including WhatsApp, KakaoTalk and Skype.
• Users of the new BBM application also showed a significant level of usage in the first week.
  • The average BBM for Android user spent 79 minutes using the app during the first week, which is more usage time than many other messaging apps.
  • However, this usage time trailed leaders in the mobile messaging application space, including WhatsApp and KakaoTalk.

"Our early analysis of BBM users within our global sample of millions of smartphone users suggests both opportunities and challenges for BlackBerry in the crowded mobile messaging app space," said Chris Hill, vice president of marketing at Mobidia. "Mobidia's unique methodology for discovering and understanding trends in the mobile industry allowed Mobidia to provide an early view of BBM usage, but tracking this usage over time is what will help to better understand BlackBerry's longer term prospects in the market. And Mobidia has the data and platform to enable this understanding."

With a global set of data provided by millions of smartphone users, Mobidia is able to provide mobile operators, application vendors and the global mobile industry ecosystem with detailed and unique insight into subscriber behavior around data- and application-specific usage on all the networks to which smartphones and tablets connect, including mobile cellular and LTE, roaming and Wi-Fi.

For more information about Mobidia's mobile data, please visit Mobidia's website, where you will find detailed whitepapers, or Mobidia's Blog for periodic updates on data and analysis of mobile usage.

Note to Editor:

Mobidia analyzed data collected the week of Oct. 20, 2013 from millions of global smartphone users. This data was collected on a strictly anonymous and optional basis from millions of users who have downloaded Mobidia's smartphone application, My Data Manager. The data sample represents smartphone users from all major, global geographies.

About Mobidia Technology, Inc.

Mobidia is a leading mobile analytics provider with the largest global sample of smartphone and tablet users. Mobidia's mobile analytics and metrics platform provides unique insights into mobile usage trends on mobile applications and mobile networks. Real usage from real users on both cellular and Wi-Fi networks provides a comprehensive and unique understanding of what people do and value in the mobile world.

Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S., Europe and Asia. For more information, visit www.mobidia.com or call 604-304-8640.

SOURCE Mobidia Technology, Inc.