PLANO, Texas, March 9, 2016 /PRNewswire/ -- Research Now, the global leader in digital data collection, reveals significant new sourcing partners, enabling new panel capacity for 2016. The company signed 19 new By-Invitation-Only® (e-Rewards) panel partners in recent months, vastly increasing its new panelist enrollment capacity across North America, EMEA, and APAC.
In addition to the significant expansion in panel capacity provided by the new sourcing partners, Research Now launched a new panel management platform that has improved our ability to support and engage panel members. Although still early in its deployment, the new platform has been used to launch panels in four new countries and delivers substantially improved member engagement, audience reach, and study feasibility. In aggregate, this has the effect of increasing effective panel capacity even further. As all existing panels are migrated to the new platform, Research Now expects to significantly improve member experience and research support in all countries in which it operates.
The new partners join the company's existing e-Rewards Partner base, for a total of more than 60 strategic panel partners sourcing panelists into Research Now's global panels.
The industries represented by the new panel partners include automotive, casual dining, entertainment, retail and travel, bringing a well-rounded, high-quality mix of both consumers and business professionals to complement the company's existing recruitment Partners.
"We're incredibly pleased with the recent growth in our panel partnership model – 2015 was a record year for signing new partners and 2016 continues that trend. We're already seeing great results from initial enrollment campaigns," said Ryan Jantz, Senior Vice President, Panels and Partnerships, Research Now. "In addition to the sheer volume of increased recruitment capacity, both domestically and abroad, our new Partners represent solid growth in the diversity of industry categories from which we source our panels. This is key in expanding our ability to offer large, balanced segmentation, but also the niche audiences we're uniquely known for."
About Research Now
Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for its 3,000 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media and behavioral data collection technology platforms. The company operates in 35 countries, from 23 offices around the globe, and is recognized as the quality, scale and customer satisfaction leader in its industry. For more information go to researchnow.com.
SOURCE Research Now Group, Inc.