Research Now Introduces In-App Media Measurement Solution; Harnessing Cross-Device Panel with Real-Time Insights

Elevated in-app feature gives brands real-time reporting for measuring and optimizing media campaigns all in one integrated suite of products.

Mar 15, 2016, 08:00 ET from Research Now

PLANO, Texas, March 15, 2016 /PRNewswire/ -- Research Now, the global leader in digital data collection, today announced the launch of the new in-app media measurement solution, part of the ADimension® suite of products, that enables brands to measure the performance of advertising campaigns across desktops, tablets and mobile devices, with the advanced ability to connect to a single individual. This latest offering was announced today at The Advertising Research Foundation's annual Re!Think Conference as part of an industry deep dive breakfast session, presented by Research Now.

With the ADimension suite of products, advertisers and agencies can measure key brand and perception metrics including awareness, familiarity, favorability and intent to purchase. Real-time reporting and flexibility in selecting key performance and brand indicators provides users with a custom view to evaluate and optimize results at each phase of a campaign, ensuring a successful outcome.

At ARF Re!Think today, Research Now presentation speaker Maria Domoslawska, VP of Global Digital Strategy & Research, emphasized that cross-device media measurement is not about measuring the individual device environment. Instead, it is about measuring the different environments for the same user, as this is the most explicit methodology to validate the impact of campaigns the brand creates in the multi-screen world.

The new in-app solution is the newest addition to the ADimension suite of products for ad and audience measurement offered by Research Now, allowing brands to gain access to exposure identification through device IDs, and determine the effectiveness of a campaign's performance across multiple publishers and ad networks at scale.

"Research Now is committed to innovation and collaboration within the digital advertising industry, and to that end, we have been working to create a comprehensive media performance measurement platform," said Research Now EVP, Global Products and Client Services, Melanie Courtright. "In order to have a truly scalable solution, we refined the methodology to meet the latest in-app ad requirements, and today we are pleased to offer the industry a complete solution with the full benefit of the Research Now single source panel sample," Courtright continued.

Brands will have access to real-time insights from Research Now's highly-engaged and deeply profiled respondents who make up its industry-leading online panel.

The full media measurement solution is available in the United States and United Kingdom. Companies interested in using the ADimension suite of products may request more information by visiting offers.researchnow.com/adimension.

Research Now will host a free webinar featuring Maria Domoslawska on Monday, March 28, 2016 at 2:00 p.m. EDT. Maria will share the importance of in-app ad measurement and how cross-device usage is changing the game for advertisers and agencies. To register for this free webinar please visit offers.researchnow.com/adimensionwebinar.

About Research Now
Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for its 3,000 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media and behavioral data collection technology platforms. The company operates in over 35 countries, from 23 offices around the globe, and is recognized as the quality, scale and customer satisfaction leader in its industry. For more information go to researchnow.com.

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