PLANO, Texas, Jan. 26, 2016 /PRNewswire/ -- Research Now announced that it has begun beta testing a suite of quick-turn market research products. The automated research solution is a templated suite of surveys, enabling market researchers, brand managers and other business professionals to quickly execute high-quality, reliable studies faster than traditional research methods.
This suite of automated research solutions was created to maximize research efforts for projects with limited budgets, and minimize the impact of time lost in field and reporting that typically come with custom research requests. The user-accessible survey templates deploying in the beta test are designed to improve the overall client experience, and are based on common study types including Concept Testing, Attitude & Usage, Brand Health, Employee Culture, Creative Testing, Share of Wallet and Customer Satisfaction.
Clients will have access to insights from Research Now's highly-engaged and deeply profiled respondents who make up their industry-leading, online panel. Additionally, clients will receive support and oversight from a Research Now Client Support person to ensure a successful outcome.
"Over time, we've observed that survey and study requests from business professionals on common research topics are often very uniform across studies and between customers and the results are easily interpreted directly from the survey data making them less well-suited to custom research approaches," said Melanie Courtright, Research Now's EVP Products and Client Services. "Together, with feedback from key clients, we've developed an agile solution to address their major pain points - lack of speed and high cost with traditional studies. This solution suite will allow researchers to get surveys in field faster with quality, reliable reporting in real time, and enable business decisions in a matter of days, not weeks."
Users will have access to a library of ready-to-go surveys, quickly run a project, and receive results in a user-friendly online dashboard.
"Clients rely on data to drive their business decisions and sometimes need answers right away," continued Courtright. "With this solution suite, clients can access their data online anytime, at their convenience."
The beta test of the solution suite will launch with a select group of Research Now clients, followed by staged releases in the Americas, EMEA and APAC. Companies interested in participating in the beta test may submit a request via http://offers.researchnow.com/ar-beta.
About Research Now
Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for its 3,000 market research, consulting, media, and corporate clients through its permission-based access to millions of deeply-profiled consumers using online, mobile, social media and behavioral data collection technology platforms. The company operates in 35 countries, from 23 offices around the globe, and is recognized as the quality, scale and customer satisfaction leader in its industry. For more information go to researchnow.com.
SOURCE Research Now Group, Inc.