DALLAS, July 9, 2013 /PRNewswire/ -- A report on CVSL Inc. (stock symbol: CVSL) issued today by analysts at International Equities Group (IEG) says that CVSL's strategy of acquiring direct selling companies offers "significant growth opportunities."
"This is an innovative concept for the direct selling industry, offering several benefits such as access to shared resources, highly experienced leadership and diversification on multiple levels," states the report, which was authored by IEG's equity research department analysts Vitalie Eremia, CFA and Mihai Onceanu.
The report calls CVSL's strategy "unique," and cites as its strengths several factors, including "the vast operating experience" of CVSL's executive team, including its many years of experience in direct selling and its patented, proprietary methods of marketing analysis.
"The direct selling industry has long been a powerful economic sector, and it may be ripe for a significant innovation. CVSL believes it can provide that innovation which would change the industry," notes the report.
"Most direct selling companies are privately held," states the report. "As a publicly-traded company, CVSL gives founders and owners of such companies an opportunity to own shares, thus monetizing at least some of their ownership while remaining as active leaders in their companies. CVSL also allows the opportunity for independent sales representatives to earn shares through sales performance, which gives them an added wealth building stake in the success of their company. Employees, also, can have the special motivation of earning stock options. These factors give CVSL companies an interesting competitive advantage."
The report calls CVSL's chairman, John Rochon, a "visionary" and notes that he has long been a leader in the direct selling industry. "In view of Mr. Rochon's history of innovation in using the power of the Internet in direct selling, it is logical that now his strategy for innovation in direct selling with CVSL would include the use of "consumer cloud" connections via Internet, e-commerce, social media and mobile technologies to open new avenues for commerce and new connections within this sector," the report notes.
Commenting on the release of today's report, Mr. Rochon said he is gratified that CVSL is earning attention in the investment community.
"We're confident that our strategy is a good one. Today's report by the IEG analysts is another indication that people both inside and outside direct selling are hearing our story and liking what they hear. As the IEG report says, ours is a long-term growth strategy. We believe we can have a big impact on micro-enterprise over the coming years. The more people who learn what we are doing, the more our momentum increases."
The full text of today's IEG report can be read on CVSL's web site (www.cvsl.us.com) under the heading "Investor Relations – Press Releases and CVSL in the News."
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SOURCE CVSL Inc.