ResellerRatings Influences Online Purchasing Decisions For 12 Million Shoppers Per Year; Facilitates Dialogue Between Retailers And Their Customers

SAN FRANCISCO, Aug. 31, 2011 /PRNewswire/ -- ResellerRatings.com today announced that they will be providing merchant ratings to Bing through Microsoft adCenter, reaching millions of potential customers in Bing. ResellerRatings.com is the Web's direct source to help consumers identify trusted online stores, with more than 800,000 consumer reviews generated to date.

"ResellerRatings is - and its merchant subscribers will be- ecstatic about adding value and content to Bing via Microsoft adCenter," said Scott Wainner, Founder & CEO of ResellerRatings. "Having our ratings included within Bing results should enable quality online merchants to lift conversion to sale and improve the effectiveness of Microsoft adCenter ads by giving consumers added confidence in seeing merchants ratings in Bing search ads."  

In addition to helping merchants, ResellerRatings empowers shoppers to find the best online merchants, avoid unexpected hassles, and inspires conversations between merchants and their customers. More than 1,500 online retailers, including Newegg, 1800PetMeds, B&H Photo Video, HomeClick and TigerDirect actively participate at ResellerRatings to monitor and respond to reviews, with a total of 30,000 retailers listed on the site. Review submissions are scrutinized with an intelligent fraud filter to help block fake reviews and suspicious entries are verified with reviewer-supplied order number data.

Subscribing merchants utilize ResellerRatings' robust toolset to help boost sales while carefully managing their online reputations. They can easily solicit customer reviews by using a pop-up survey post checkout, contact reviewers directly to resolve issues, view invoice numbers of reviewers, flag reviews from non-customers, and post public replies to help influence customer service and satisfaction.

About ResellerRatings

Founded in 1998 by Internet entrepreneur Scott Wainner, ResellerRatings is the leading resource for shoppers looking for peer-generated ratings of online merchants. Its mission is to offer first-hand customer accounts of online retailers to highlight the best and help shoppers avoid the rest, and to help great retailers excel.

ResellerRatings provides merchants with extensive reputation management tools to solicit customer reviews, post public replies, contact reviewers to resolve issues, and flag reviews from non-customers or for other terms violations. The site currently boasts 800,000 customer reviews and 30,000 online merchants. For more information, visit resellerratings.com/about or resellerratings.com/merchant-solutions.'

SOURCE ResellerRatings.com

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