"We were looking for an agency that could be more than just a vendor, and be a strategic partner to Springboard, and implement a program with our audience and business goals in mind," said Gautam Tambay, Co-Founder, Springboard. "We were drawn to Resound's experience in creating awareness for a host of offerings across education and professional development, which makes them very well-suited to support our needs."
"We truly believe in the innovative mentor-led approach Springboard is taking to the delivery of professional development programs, and the empowerment of students to advance their careers," said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. "We look forward to putting our PR expertise and press contacts across media sectors to work for Springboard, to package a range of compelling stories that are generated daily through the great work they do."
About Resound Marketing
Delivering PR envy since 2003, Resound Marketing helps clients "make some noise" through targeted media and marketing programs that turn mind share into market share. We're storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand's narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound's expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit http://www.ResoundMarketing.com.
Springboard is an online school for 21st century skills like Data Science and UX Design. The company offers unique high-ROI programs combine online coursework with 1-on-1 mentorship from industry experts. Springboard's mission is to bridge the skills gap and preparing young professionals for the digital economy, through affordable, high-quality education. For more, visit https://www.springboard.com/.
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SOURCE Resound Marketing