Summit's true Communications Platform as a Service (CPaaS) architecture allowed RLMS to create complex IVRs with ease. Using Summit's built-in datastore, the company was able to customize call flows based on the IVR entry to deliver personalized experiences for each of their merchant clients and their end customers. This customization makes it possible to play unique greetings and transfer numbers based on the dial-in phone number. Customers can also call in to make payments or access account information, such as their balance, without having to speak with a customer service representative.
"ShoreTel Summit enables businesses to set themselves apart with communications apps that deliver personalized customer experiences while enhancing productivity," said Mark Roberts, chief marketing officer at ShoreTel. "Summit pairs ShoreTel's proven telephony expertise with developer-friendly tools, cloud APIs and built-in application hosting so it is fast, easy and cost-effective to build highly scalable apps."
A number of RLMS merchant customers have adopted the pay-by-phone IVR solution. ShoreTel Summit's cloud-based management portal and code-level application access allow the RLMS team to easily make updates to the IVRs on the fly if merchants request changes. Plus, since the IVRs are hosted on Summit's carrier-class network, RLMS and its clients can be confident that all transactions processed over the IVRs are PCI compliant.
Townes noted that RLMS is also considering ShoreTel Summit's automated SMS messaging capabilities as a way of continuing to address merchant and end user requests for convenient service options.
About ShoreTel, Inc.
ShoreTel (NASDAQ: SHOR) provides businesses worldwide with communications solutions that make interactions simple. From business phone systems, unified communications and contact center solutions to a fully hosted voice and SMS development platform, ShoreTel delivers unmatched flexibility and ease for companies looking to increase productivity and drive innovation. ShoreTel offers solutions in the cloud, onsite or a hybrid of both, giving customers the freedom to choose the best fit for their business needs now and in the future. Headquartered in Sunnyvale, Calif., ShoreTel has offices and partners worldwide. For more information, visit shoretel.com.
ShoreTel, ShoreTel Summit and the ShoreTel logo are trademarks or registered trademarks of ShoreTel, Inc. in the United States and/or other countries. Retail Lockbox is a trademark or registered trademark of Retail Lockbox, Inc. in the United States and/or other countries. All rights reserved. All other trademarks, trade names and service marks herein are the property of their respective owners.
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