Retail Market Keeps Auto Industry at Full Speed in August, Forecasts Edmunds.com

SANTA MONICA, Calif., Aug. 30, 2013 /PRNewswire/ -- Edmunds.com, the premier resource for car shopping and automotive information, forecasts that 1,455,911 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 15.6 million. The projected sales will be a 10.9 percent increase from July 2013, and a 13.3 percent increase from August 2012.

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"Car buyers are continuing their steady march into car dealerships and they'll keep marching right through Labor Day weekend with attractive deals and promotions luring them in," says Edmunds.com Senior Analyst Michelle Krebs. "While retail sales are strong in August, automakers are further reducing their dependence on fleet sales. This month's fleet percentage of total sales looks to be the lowest since at least 2007, and the result will be stronger resale values for customers buying new cars and healthier bottom lines for automakers."

 

SALES VOLUME FORECAST, BY MANUFACTURER







Sales Volume

Aug-13 Forecast

Aug-12

Jul-13

Change from Aug 2012*

Change from Jul 2013*

GM

266,868

240,520

234,071

11.0%

14.0%

Toyota

217,915

188,520

193,394

15.6%

12.7%

Ford

215,298

196,749

193,080

9.4%

11.5%

Chrysler Group

161,785

148,472

140,102

9.0%

15.5%

Honda

156,688

131,321

141,439

19.3%

10.8%

Hyundai/Kia

123,185

111,127

115,009

10.9%

7.1%

Nissan

112,849

98,515

109,041

14.5%

3.5%

VW/Audi

54,031

52,538

48,843

2.8%

10.6%

Industry

1,455,911

1,284,633

1,313,013

13.3%

10.9%

*NOTE: August 2013 had 28 selling days, August 2012 had 27 and July 2013 had 25.

Edmunds.com estimates that retail SAAR will come in at 13.5 million vehicles in August, with fleet transactions accounting for 13.6 percent of total sales. An estimated 3.02 million used cars will be sold in August, for a SAAR of 36.4 million (compared to 3.17 million – or a SAAR of 35.7 million – used car sales in July).

AUTOMAKER PERFORMANCE

Edmunds.com projects that General Motors could deliver its highest single-month sales (266,868) since September 2008. GM also stands to gain the biggest piece of market share (+0.5 percentage points) of any major manufacturer from July to August.

Meanwhile, Honda's projected 19.3% year-over-year sales increase will be the biggest gain by any major automaker in August.

 

MARKET SHARE FORECAST, BY MANUFACTURER







Market Share

Aug-13 Forecast

Aug-12

Jul-13

Change from

August 2012

(Percentage pts.)

Change from

July 2013

(Percentage pts.)

GM

18.3%

18.7%

17.8%

-0.4%

0.5%

Toyota

15.0%

14.7%

14.7%

0.3%

0.2%

Ford

14.8%

15.3%

14.7%

-0.5%

0.1%

Chrysler Group

11.1%

11.6%

10.7%

-0.4%

0.4%

Honda

10.8%

10.2%

10.8%

0.5%

0.0%

Hyundai/Kia

8.5%

8.7%

8.8%

-0.2%

-0.3%

Nissan

7.8%

7.7%

8.3%

0.1%

-0.6%

VW/Audi

3.7%

4.1%

3.7%

-0.4%

0.0%

 

More insight into recent auto industry trends can be found in Edmunds.com's Industry Center at http://www.edmunds.com/industry-center/.

About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our acclaimed Edmunds.com  iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.

Contact:
Jeannine Fallon/Aaron Lewis/Stephanie Mar
Edmunds.com Corporate Communications
www.Edmunds.com
Media Hotline: 310-309-4900
pr@edmunds.com

SOURCE Edmunds.com



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