NEW YORK, Jan. 18, 2016 /PRNewswire/ -- RetailNext Inc., the worldwide expert and market leader in retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, today announced the formation of the Acuitas Digital Alliance, a group of like-minded technology innovators delivering the full benefits of today's digital information era throughout the entire supply chain, all the way to the physical retail stores where customers shop. The Acuitas Digital Alliance is demonstrating its first solution, BT In-Store Visibility, this week at the National Retail Federation's annual The BIG Show, with RetailNext and fellow alliance members BT, Intel, NexGen, and SATO Global Solutions.
The Acuitas Digital Alliance is a first-of-its-kind endeavour providing a secure, cloud-based and future-proof solution for businesses that want to take real-time advantage of big data and the Internet of Things to optimize operations throughout their entire supply chain while better engaging with end customers.
The alliance brings together leading companies specializing in analytics, networking, hardware, software, content management, security and cloud services to integrate a wide range of technologies, such as RFID and other IoT sensors, software and analytics, into a single comprehensive solution, empowering organizations to optimize supply chain efficiencies, improve employee performance, minimize waste and better manage compliance requirements. Solutions also help predict customer behavior and aid in creating better shopping experiences, including at brick-and-mortar stores.
"We're excited about the ground-breaking innovation in the area of RFID and other IoT technologies, as there are immediate opportunities to solve some of retail's most pressing shopping experience problems," said Kindra Tatarsky, head of corporate development at RetailNext. "RetailNext's comprehensive insights into shopper in-store movement and behavior amplifies the merchandise movement captured by these technology innovations, and collaborating with Intel and its sensor technologies, along with the other companies in the Acuitas Digital Alliance, delivers an integrated solution that optimizes store performance."
BT In-Store Visibility is the first solution developed by the Acuitas Digital Group, and addresses the needs of retailers who want to bring physical stores up to the level of ease and quality of experience for shoppers and staff as their online outlets, and ensure consistency across all sales channels.
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext is the pioneer focusing entirely on optimizing the in-store shopping experience. Through its hardware-agnostic SaaS platform, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources, and delivers retailers, malls and brands deep, actionable insights into shoppers and their behaviors as they navigate through their multichannel shopping journeys. More than 250 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.
RetailNext measures the behavior of more than three billion shoppers per year by collecting data from over a hundred thousand sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in over 50 countries. For more information, please visit www.retailnext.net.
RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.