Reunion Blues Strikes a Chord with Shopatron

Oct 30, 2012, 14:30 ET from Shopatron, Inc.

SAN LUIS OBISPO, Calif., Oct. 30, 2012 /PRNewswire/ -- Reunion Blues, the legendary musical instrument bag and case designer, has teamed up with Shopatron to launch an online store. Now, fans of the trusted music brand can buy any of its products online and if they choose, can even pick them up at a local retailer with Shopatron's convenient ship-to-store delivery method.


Reunion Blues, a company known for legendary quality and affordable luxury, boasts many well-known musicians as fans, including Terri Clark, Buddy Guy, and Kevin Eubanks. Traveling musicians everywhere rave about the value of Reunion Blues' bags and cases for keeping their instruments safe during travel.

Using the Shopatron Integration Toolset, Reunion Blues was able to easily integrate Shopatron's solution into its existing website. The resulting eCommerce website uses Shopatron's patent-pending retail-integrated order exchange to enable customers to buy products online, and receive them from a local music shop.

More so, orders placed on can be shipped to the customer or assigned for in-store pickup to a local shop chosen by the shopper. The ship-to-store option means that even if a product is out of stock locally, Reunion Blues will ship the ordered items to the shop for pickup. This allows Reunion Blues to fulfill online orders quickly and efficiently while driving foot traffic to retailers.

Customers love in-store pickup for its convenience and free shipping; retailers love it because it allows them to establish new relationships with customers and creates an opportunity for add-on sales.

"For more than 30 years, musicians have entrusted us to protect their instruments," said Leah Murphy, Director of Marketing for Reunion Blues. "Now, Shopatron's ship-to-store delivery option gives our fans the added convenience of online shopping paired with the in-person customer service that can only come from our valued retailers."

Shopatron supports more than 60 brands in the music industry, who work with more than 1,300 music dealers to deliver orders from the Shopatron Order Exchange.

To learn more about Shopatron, visit

About Reunion Blues

Founded in 1976, Reunion Blues is the music industry's premier gig bag and case company. Reunion Blues offers an extensive product selection including over 70 models of cases and bags for fretted, brass, woodwind, strings and percussion instruments.

Reunion Blues is dedicated to maintaining exceptional quality, and is committed to product innovation, superior design and distinguished style.

About Shopatron

Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California and Swindon, United Kingdom.

SOURCE Shopatron, Inc.