"Our partnership with LiveRamp will unlock immense value for marketers," said Mitchell Weisman, RevJet founder and CEO. "LiveRamp is trusted by leading DSPs, DMPs, and other platforms to help marketers get closer to their customers by connecting disparate data sources. And with the CSP's self-optimizing performance experiments, our clients can both personalize their ad creative while optimizing creative performance across all digital channels."
The RevJet/LiveRamp integration enables clients to access robust audience segments within RevJet and execute campaigns with highly personalized ads that continuously improve via effortless creative optimization.
"Optimizing and targeting creative at scale is still a challenge for many brands," said Travis May, GM and president at LiveRamp. "Now marketers can easily activate their data in Revjet and unlock the power of dynamic creative to automate one-to-one marketing campaigns."
The RevJet Creative Side Platform (CSP) is the first and only comprehensive enterprise platform for digital ad creative, empowering marketers and agencies to effortlessly produce, personalize, serve and optimize digital ad creatives to drive twice the customers and double the brand impact from the ad impressions they're already buying. For more information, visit http://www.RevJet.com.
LiveRamp connects more than 350 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit LiveRamp.com.
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