NEW YORK, Dec. 20, 2012 /PRNewswire/ -- RF|Binder, a full-service public relations and marketing communications agency based in New York, today announced that Linda Perry-Lube has joined the agency as Chief Digital Officer. Perry-Lube, an experienced digital strategist who previously served as the first-ever Chief Digital Officer for the American Museum of Natural History, will lead RF|Binder's Digital Strategy Group.
Perry-Lube will build on the success of RF|Binder's digital marketing campaigns and strategy across the agency, leading the agency's award-wining Digital Strategy Group. RF|Binder created the Digital Strategy Group in 2010 to deepen the implementation of best practices in emerging media for the firm's clients. As Chief Digital Officer, Perry-Lube will create breakthrough experiences for clients, and further develop a culture of digital expertise that spreads across the agency.
"RF|Binder has a great track record of creating innovative, meaningful digital strategies across industries and clients," said Perry-Lube. "I'm excited to join an agency that clearly understands the impact of digital marketing and embraces it as an essential component of all successful communications campaigns."
"Our Digital Strategy Group is one reason we stand out from our competition. This team has built a culture of expertise and excitement that spans the agency," said Amy Binder, CEO of RF|Binder. "We're thrilled to welcome Linda to RF|Binder to lead this team. She has the vast experience, creative thinking and digital-savvy that will help us continue to deliver for our clients."
In her former role at the American Museum of Natural History, Perry-Lube was responsible for the Museum's digital strategy development and implementation. Perry-Lube brought the Museum into the forefront as a 21st century, digitally innovative cultural institution as exemplified by four award-winning iPhone/iPad apps – Explorer, Dinosaurs, Cosmic Discoveries and Beyond Planet Earth AR.
In addition to her work at the American Museum of Natural History, Perry-Lube also brings experience from Microsoft, Ford Motor Company and Online2000, a business consultancy practice she founded. Perry-Lube holds a Bachelors degree in Business and Economics from the University of Maryland and a Masters degree in Information Science from Wayne State University.
RF|Binder, named one of the "Best Places to Work in New York City" for 2012 by Crain's New York Business, is a New York-based integrated public relations and marketing communications agency. We provide communications counsel, strategy and programming for corporations, government agencies and non-profit organizations. Our senior team draws on its extensive experience to assist clients in managing the issues and challenges that emerge when the interests of the public, private sector and government converge. RF|Binder's highly disciplined creative process results in the kind of breakthrough thinking that separates good work from great work. In addition to the agency's New York City headquarters, RF|Binder has an office in Boston as well as bureaus in Chicago, Los Angeles, Philadelphia, and South Florida.