NEW YORK, Jan. 15, 2016 /PRNewswire/ -- RF|Binder, a leading independent public relations and integrated communications firm, today announced it has appointed Scott Beaudoin as Chief Strategy Officer and Executive Managing Director of Corporate & Brand Purpose. He most recently led the global CSR & Sustainability practice role at a strategic communications firm for eight years.
The appointment is a strategic move by RF|Binder to leverage Beaudoin's 20+ years of experience working within the c-suite of Fortune 100 companies in the growing importance of purpose-driven strategies and communications. He has collaborated with some of the world's most respected brands, including P&G, Kellogg's, Hasbro, General Mills, Sodexo and Pfizer.
"We believe that there is a tremendous opportunity in the sustainability and CSR area. As impact investing continues to grow, companies are going to have to focus more of their attention on what they are doing in this area," said RF|Binder CEO Amy Binder. "Scott brings unmatched experience and knowledge of how to leverage the power of corporate and brand purpose to help businesses stand out and create a competitive advantage for all stakeholders, from investors to consumers. We are privileged to welcome a proven and globally-recognized thought leader to our team as we make a stronger commitment and investment in this area."
Speaking on the move to RF|Binder, Beaudoin commented, "Today, purpose isn't just a practice on the sidelines, but a true differentiator in business growth, innovation and reputation. I'm fortunate to find an agency and a CEO who understands the power it has to transcend business and strategic communications. As the current marketplace has proved time and time again, profit and purpose are no longer mutually exclusive and RF|Binder is the perfect independent consultancy to lead the marketplace."
RF|Binder has a long history in developing and running CSR and sustainability programs. It was deeply involved with Bank of America's Foundation as its agency handling a diversity of programs including its well-respected Neighborhood Excellence Initiative from its launch through 2011. Over the past several years, RF|Binder's CSR and Sustainability practice has been steadily growing. The firm handles clients across industries including major corporations such as CVS Health, Cargill, Capital One and JOHNSON'S. Most recently, it has expanded into working with impact investing funds such as Pax World Investments, a leader in sustainable investing. Moreover, it has been the agency of record for the Sustainability Accounting Standards Board (SASB) for the past two and one-half years. SASB is the non-profit organization that develops sustainability accounting standards for publicly-listed companies in the U.S. to disclose material sustainability information in SEC filings, in order to bring greater transparency to the markets.
RF|Binder is a full-service public relations and integrated communications agency headquartered in New York with an office in Boston and bureaus in Chicago, Los Angeles, Oklahoma City, and South Florida. The agency works in four primary industries food and beverage, health and wellness, education and financial services. RF|Binder was a subsidiary of the Ruder Finn Group in 2001 and today is an independent company.