RhoLogic Announces Availability of SugarCRM Smartphone Application

CUPERTINO, Calif., April 12 /PRNewswire/ -- RhoLogic, a division of Logic Appeal, a leading integrator of SugarCRM and SAP BusinessOne CRM software, today announced the launch of their SugarCRM smartphone application. The application was built using Rhodes, the industry's first open-source smartphone app framework for rapidly building native applications for every major device (iPhone, BlackBerry, Android, Windows Mobile, Symbian). The SugarCRM application allows mobile workers to access, input and edit CRM data on their smartphone.

RhoLogic's SugarCRM mobile solution can be used by enterprises of all sizes and, being open source, is fully customizable to fit company and user requirements. It can be integrated into existing enterprise solutions allowing business users to view and interact with product and customer information in a way that is most relevant to them. Business users on the go can now access the same CRM information that they use from their desktop, on their smartphone, regardless of which type of device they use.

"For almost a decade we have been designing, developing and implementing CRM solutions for businesses," said Chris Hall, CEO of Logic Appeal. "When we decided to offer a mobile solution to clients, we chose to go with Rhodes as it supports all major smartphones and is the only framework to offer synchronization between back-end applications and end-user devices – a necessary capability for enterprise CRM mobile deployments."

Leveraging data sync capabilities is made easy through Rhomobile's RhoSync. Mobile workers can access CRM data via their smartphone even when offline. RhoSync's metadata framework supports applications with changing underlying schema, ensuring that the mobile CRM application can utilize all of the information exposed by the backend system, even when that data is changing. Any changes made to the CRM record structure on the desktop (e.g. additional fields) are reflected in the UI of the mobile app without changing the app itself. CRM Contact records, for example, can be updated with a new field and customer information on the smartphone application is shown with the new field. This ensures that information is always up to date, relevant and available at all times. Mobile workers do not have to return to their office to synchronize the device as it is updated automatically.

"We are proud to work with RhoLogic to produce their cross-platform mobile solution based on the SugarCRM platform," said Adam Blum, CEO of Rhomobile. "With both Rhodes and SugarCRM being open source technologies we believe it is a perfect match that will enable workers to be more productive out of the office."

RhoLogic Mobile SugarCRM Features:

• Bi-directional information updates
• Support for changing underlying schema
• View updated customer records instantly
• Remote synchronization with backend enterprise CRM applications
• Access customer data when offline
• Available on iPhone and iPad with Android and Blackberry in Q2 2010 and Windows Mobile in Q3 2010

About RhoLogic

RhoLogic, a division of Logic Appeal, specializes in mobile applications for packaged software solutions covering ERP, CRM and SFA domains. RhoLogic experience in mobile development spans more than a decade. During this time RhoLogic has developed applications for a variety of device platforms and today leverages this experience using the Rhodes framework from Rhomobile for all applications. Rhodes' revolutionary platform allows us to develop on/off line applications for a wide variety of smartphone devices from a single code base. If you would like to know more about RhoLogic Mobile SugarCRM and wish to talk to a company with broad experience, contact us for a confidential discussion to see how we can assist you.

About Rhomobile

Rhomobile Inc. offers the world's leading only open source framework for enterprise mobility. Founded in 2008, the company's award winning software has thousands of active developers and is ideal for independent software vendors, system integrators and enterprises of all sizes. Rhomobile offers a comprehensive, modern, highly adaptable, and low cost solution for today's smartphone app developer. Rhomobile, headquartered in Cupertino, CA, is a privately held company with backing from vSpring Capital. For more information, please visit www.rhomobile.com.

Rhomobile, Rhodes and RhoSync are registered trademarks of Rhomobile, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

SOURCE RhoLogic