NEW YORK, April 24, 2017 /PRNewswire/ -- Premier men's performance activewear and lifestyle brand Rhone today announced a partnership with Equinox, the high performance lifestyle leader, to unveil the luxury fitness club's first ever pop-up retail concept. The Rhone shops will live within 11 Equinox locations across the country, and will showcase an increased assortment of the brand's best-in-class apparel and accessories that use the most innovative materials and advanced technology on the market. Opening to the public on April 24, Rhone pop-up locations will include Equinox clubs in New York (63rd Street, W 92nd Street, E 44th Street), Los Angeles (Santa Monica, Beverly Hills, South Bay, Westwood), San Francisco (San Mateo), Washington D.C. (Bethesda), Dallas (Preston Hollow) and Miami (Aventura).
An internationally recognized arbiter of luxury, Equinox offers members an unparalleled experience that goes well beyond fitness offerings, including its Shop @ Equinox locations, which will house the Rhone pop-ups. Every Shop @ Equinox location curates a diverse selection of luxury fashion labels, exclusive collaborations and performance essentials to serve the needs of the brand's clientele.
"We have been working with Equinox since our launch and value the company not only as a retail partner, but also as a fellow disruptive brand in the active industry," said Cortney Ansel, Senior Vice President of Sales for Rhone. "We are looking forward to increased exposure with our target customer through this elevated partnership."
To celebrate the opening of the retail concepts, Rhone and Equinox will host community workout events on May 11 in New York (63rd Street), Los Angeles (Beverly Hills), San Francisco (San Mateo) and Dallas (Preston Hollow). Free and open to the public for Equinox members and non-members alike, guests will be invited to take the gym's most popular group fitness class, the high-intensity MetCon3. Post class, attendees will have access to exclusive discounted shopping, special Equinox promotions and a premium gift bag featuring Rhone's latest GoldFusion technology which infuses gold particles into the brand's highest-performance fabrics for a softer, safer, faster-drying, longer-lasting, odor-neutralizing activewear garment.
"At Equinox, we push the limit and commit to high performance living," said Frank Rappa, Senior Director of Retail for Equinox. "Rhone provides men's premium performance apparel, combining cutting-edge technology and design. Together, we are creating an assortment of styles that work and wear well, representative of both brands, and are taking our members to the highest levels of their personal performance."
For more information on the Rhone brand and its Equinox pop-up shops, please visit Rhone.com/Equinox.
Founded in 2014, Rhone is premium activewear that is engineered with principle, performance and progress for the modern man. Currently, Rhone is sold in all Equinox locations, at select REI and Bloomingdales locations, as well as Peloton Studios, and close to 150 specialty stores and gyms. More information can be found at www.Rhone.com.
Equinox operates 87 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as international locations in London, Toronto and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars.
Launching in 2019, Equinox Hotels will cater exclusively to the high performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. In its 25-year history, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
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