FINANCIAL EDUCATION COMPANY MANAGES MEDIA AND MONITORS CONTENT PERFORMANCE WITH UNICORN MEDIA
TEMPE, Ariz., Sept. 21, 2011 /PRNewswire-USNewswire/ -- Unicorn Media, Inc., a digital media management provider, is handling the delivery of online video for Rich Dad Company, a leading provider of educational materials about personal finance. Rich Dad Company selected Unicorn Media's modular technology platform specifically for its ability to monitor content performance in real-time as well as its optimized ad integration technology.
Rich Dad Company provides financial education via books, seminars, videos, coaching, social media, innovative technology, and the board and Web game, CASHFLOW®. Unicorn Media's technology platform, Unicorn ELEMENTS™, provides them with media management tools that quickly and efficiently ingest, manage, syndicate and analyze their content. Rich Dad Company also has the capability to deliver their content to any Internet-connected device such as iPhones, iPads, Android, Blackberry, set-top boxes, game consoles and more through Unicorn Media's patented Unicorn ONCE™ technology.
Unicorn Media provides Rich Dad Company with real-time analytics through Unicorn VISION™, which allows them to monitor content performance to maximize profitability. Unicorn VISION™ is unique in that it provides detailed analytics such as video reach, content consumption, domain or geography-within seconds of real-time and across any platform including browsers, smart phones, tablets, set-top boxes and more. Unicorn customers can create custom reports on-the-fly ranked by streaming time, skips, number of plays, ad completes, location, date, etc. Unicorn Media's technology also allows the Rich Dad Company to easily place ads and track performance while allowing for content or ad changes on-the-fly to best monetize content.
Brett Bottesch, Executive Producer at the Rich Dad Company states, "For the first time, we can better serve our customers by knowing exactly what they are watching and how long they view our Rich Dad content. We will soon be reaching over 5,000 hours of footage. We are confident that this system will help us better manage our video assets."
"Rich Dad Company has a rapidly evolving video strategy and our patented technology platform takes the complexity out of their current workflow as well as making it simple to syndicate to other Internet-connected devices. Our technology was built to scale with our customers evolving needs, Rich Dad Company is well-positioned to grow their business," says Bill Rinehart, Founder and CEO of Unicorn Media.
About Unicorn Media, Inc.
Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, any time, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, which allows content owners to ingest media one time and deliver everywhere and Unicorn VISION™, which provides real-time analytics across any Internet-connected device. These services are layered on Unicorn's core technology platform, Unicorn ELEMENTS™, which is a modular suite of workflow optimization tools that enable publishers to customize their online video strategy. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com
About The Rich Dad Company
Our company was founded in 1997 based on Robert Kiyosaki's best-selling personal finance book, "Rich Dad Poor Dad." While his poor dad's outlook closed his mind to the possibility of financial freedom, his best friend's rich dad elevated Robert's dreams, opened his mind to life's possibilities and allowed him to be financially free. Today, Robert and his team of experts provide financial education via books, seminars, videos, coaching, social media, innovative technology, and the board and Web game, CASHFLOW® , based on Robert's belief that people learn best through simulation. Our mantra is "Knowledge: the New Money." Everything we do has one common goal: to increase your financial knowledge and help you live the rich life. Discover how we can help you on your journey towards a rich life at http://www.richdad.com or call us at 800-308-3585.
SOURCE Unicorn Media, Inc.